WhatsApp continues to expand its feature portfolio to offer users a range of creative ways to communicate with each other in a variety of ways. In addition to this, the company has also made it easier for users to shop on its platform. In combination with Whatsapp Pay, WhatsApp Business is the perfect platform for small and medium businesses to interact with customers and expand their reach. Online shopping has also been made easier by the company. There are reports that WhatsApp is working on a new feature that will enhance its shopping experience.
In a report by WABetaInfo, WhatsApp is working on a new feature called ‘Create Order’ that will enable businesses to create new orders for their customers quickly. A screenshot of the feature in development shared by the blog shows that after tapping the Orders shortcut, a new section called Create order appears that allows customers to add items to their order. In addition to that, users can also add their quantity. When users add all the things and their quantities, it will automatically calculate the total amount shoppers owe to the business. “When the order is ready, it will automatically be shared in the chat where the order has been created from,” the blog site says.
This feature will be beneficial for small businesses, such as local Kirana stores near residential areas or businesses that mostly operate online.
In the larger scheme of things, features like these will turn WhatsApp into a shopping destination, especially for groceries, food and other household items by connecting businesses with shoppers and giving them a common and easy-to-use platform for the purpose.
The feature is currently only available to the beta users of WhatsApp Business’ desktop app. However, the company is also planning to implement this on Android and iOS beta versions of WhatsApp.
Aside from the above-mentioned feature, WhatsApp is also working on adding a new tab in the ‘Advertise on Facebook’ section so business owners of WhatsApp’s Business app can track their Facebook ads. As of now, businesses can only check a list of their ads configured for the “Click to WhatsApp” action. If they want to track them in more detail, they must go to Facebook. A future version of this feature will allow businesses to access the same information right from this section without opening Facebook. There is no word on the release date of this feature within the app, but it is in development.