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Friday, January 27, 2023

Failed Unlimited Movie Ticket Service MoviePass to relaunch in September

Subscription movie ticket service MoviePass first launched in 2017, offering subscribers unrestricted access to movies for $9.99 per month. In spite of the low monthly fee, MoviePass provided debit cards and charged full price for movie tickets, and the program failed catastrophically within a few months.

In mid-2018, MoviePass ran out of money and had to limit movie access, raise prices, and temporarily shut down because it was relying on deals with movie theaters and revenue from customer data. MoviePass shut down in September 2019 following months of questionable policy changes, but now it’s back.

On or around September 5, 2022, MoviePass plans to launch a new beta service. The beta service’s waitlist will open on August 25 at 9:00 a.m. Eastern Time, and customers can join the waitlist at that point.

The MoviePass website states that the service will offer three pricing tiers: $10, $20, and $30. With MoviePass, each level will get a certain amount of credits to be used toward movies each month. More details will follow soon.

Launch will take place in waves, and MoviePass says the launch determination will be based on how engaged the waitlist is in each market.

Members who join the new MoviePass service will receive complementary bonus credits.

Neither MoviePass’ success nor what it will be able to offer that is not already available from other theaters are clear this time around.

Subscription-based movie passes are available from companies such as Alamo Drafthouse, Cinemark, Showcase, Showplace ICON, Regal, and AMC.

 

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