The platform brings its chat-style Q&A search to French, German, Spanish, Italian, and Portuguese speakers, broadening its AI reach
A Multilingual Upgrade for Reddit Search
Reddit announced the expansion of its AI-powered search experience to five additional languages: French, German, Spanish, Italian, and Portuguese.
- This rollout includes major global markets like Brazil, France, Germany, Spain, Mexico, and Italy.
- Users with these languages set as default can now interact with Reddit’s AI search in a Q&A format.
The feature, part of Reddit Answers, leverages a Google AI model to surface conversational responses alongside traditional search results.
AI Answers Within Reddit’s Vast Knowledge Base
Reddit Answers was introduced in 2023 as a way to streamline user discovery of information hidden in Reddit threads.
- Instead of sifting through lengthy posts, users can ask questions and receive AI-generated summaries and direct answers.
- It complements Reddit’s 70 million weekly search users, of which over 6 million use Reddit Answers, according to CEO Steve Huffman.
This expansion marks a strategic push to make Reddit’s search more accessible and intelligent across non-English-speaking markets.
A Broader Trend in Search Innovation
Reddit’s AI move reflects a broader shift in how platforms are adapting to chat-based, conversational search:
- ChatGPT popularized the integration of natural language queries with web search.
- Search engines like Google and Brave have added AI summaries and chat features.
- Startups like Perplexity are gaining traction with AI-first search models.
These enhancements are aimed at improving user retention, discovery efficiency, and creating value from large content archives — something Reddit is uniquely positioned to do with its user-generated discussions.
What This Means for Reddit Users
For users in supported countries, the feature offers a faster, smarter alternative to finding answers on Reddit.
- Whether you’re looking for travel tips, product reviews, or niche advice, Reddit’s AI can now generate answers in your preferred language.
- It’s a significant move toward localizing AI tools and increasing global platform utility.
The update also demonstrates Reddit’s interest in evolving search as a core product, not just a utility.
