Meta is testing a new “Series” feature for Reels on Instagram and Facebook, giving creators a way to organize videos into episode-style collections.
The feature is currently being tested with a limited group of creators and content producers who already publish serialized videos.
Creators will be able to combine both new and existing Reels into a series.
Each Reel becomes an episode within a larger collection, which is displayed in a dedicated section on the creator’s profile.
Focus on longer viewing habits
The feature signals Meta’s effort to encourage repeat viewing rather than relying solely on short, quick-scrolling sessions.
Organized collections could help audiences return for future episodes and allow creators to release content in a more structured way.
Possible uses include:
- Tutorials
- Challenges
- Multi-part projects
- Ongoing themed content
Meta said serialized content is already gaining traction on its platforms, and the new tool is intended to make it easier for viewers to follow every installment.
For example, a creator posting a “10 days of healthier baking” challenge could group all 10 videos into one series.
Dedicated series pages
Each collection will have its own page within a new profile tab.
Users will be able to:
- View all episodes in one place.
- Watch videos in sequence.
- Resume where they left off.
- Save a series for later.
Episodes discovered through the feed or the Reels tab will include an option to open the full collection and browse other installments.
Monetization under consideration
Meta said it is exploring ways to monetize the feature, although the company did not provide details.
A similar product already exists on TikTok, which introduced its own Series feature in 2023.
TikTok allows creators to place collections of premium videos behind a paywall that viewers can purchase to access.
Meta has not said whether it plans to adopt the same approach.
TL;DR:
Meta is testing a “Series” feature for Instagram and Facebook Reels that allows creators to organize videos into episode-based collections. The tool includes dedicated profile pages and could eventually support monetization.
AI summary:
- Meta is testing a “Series” feature for Reels.
- Creators can group new and old videos into episodic collections.
- Each series gets its own page and profile tab.
- Users can watch episodes in order and save series for later.
- Meta is considering future monetization options.
