Eligible creators can now flag and remove AI-generated videos using their face or voice without consent.
A Major Step in Creator Protection
YouTube has officially rolled out its likeness-detection technology to eligible members of the YouTube Partner Program, marking a significant step in the platform’s fight against unauthorized AI-generated content.
The new tool allows creators to detect, manage, and request removal of videos that use their likeness—face or voice—without permission. After months in pilot testing, this is the first public wave of access.
Why This Matters
In recent years, AI-driven impersonations have become a growing concern. From fake product endorsements to deepfakes spreading misinformation, creators are increasingly losing control over their identity online.
A high-profile example involved electronics brand Elecrow, which used a synthetic version of tech YouTuber Jeff Geerling’s voice to advertise its products—without his consent.
YouTube’s new system aims to curb these misuses by empowering creators to take action quickly and easily.
How the Detection System Works
Eligible creators are being notified via email and can access the tool through a new “Likeness” tab. To activate it:
- Users must consent to data processing
- Scan a QR code on-screen with a smartphone
- Complete a facial verification using a photo ID and selfie video
Once onboarded, creators can:
- View detected videos using their AI-generated likeness
- Submit privacy-based removal requests
- File copyright complaints
- Archive flagged videos for record-keeping
Creators also have the option to opt out of the program at any time. YouTube will stop scanning their likeness within 24 hours of opting out.
Balancing Safety with Control
This technology puts more control in the hands of content creators—especially as AI-generated content grows more convincing and more accessible.
Importantly, the tool operates within YouTube’s existing privacy and copyright policies, ensuring that creators can act without infringing on legitimate parody, satire, or fair use content.
Industry Support and Legislative Backing
YouTube’s initiative is aligned with broader industry concerns and legislative efforts:
- The platform partnered with Creative Artists Agency (CAA) to help public figures monitor AI-generated impersonations.
- YouTube has voiced strong support for the NO FAKES Act, a proposed U.S. law that would prohibit the unauthorized use of a person’s voice or image in synthetic media.
The law seeks to combat digital impersonations that harm reputations, mislead audiences, or profit off someone’s identity without consent.
