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One UI 7.0’s Photo Assist Usage Doubles, Led by Gen Z Content Creators

One UI 7.0’s Photo Assist Becomes a Viral Galaxy AI Trend Among Creators

Samsung’s generative photo editing tool sees usage double, driven by younger users and social media culture

Galaxy AI’s Photo Assist Sees Explosive Growth

Samsung’s Photo Assist, introduced with One UI 7.0, has quickly become more than just another Galaxy AI feature—it’s now a social trend.

  • According to internal analysis, usage of Photo Assist has more than doubled year-over-year in the last three months, fueled by its growing popularity among content creators.
  • Samsung attributes this surge to the 1030 age group, who actively use the feature to enhance and share daily photo content on platforms like Instagram, TikTok, and Snapchat.
Using the ‘Creative Edit’ function of the Samsung Galaxy AI function ‘Photo assist

Generative Edit and Object Eraser Lead the Trend

At the heart of Photo Assist is Generative Edit, a feature that includes the AI Object Eraser, widely praised for its ease of use and impressive results.

  • Users can remove unwanted objects or people from photos with a single tap, making casual shots social-media ready in seconds.
  • The feature recently trended online during comparisons with Apple’s object eraser, where Galaxy AI tools were praised for their ability to fix obscured faces or cluttered backgrounds.

A Cultural Shift in Photo Editing

Samsung believes Galaxy AI’s editing tools are now part of a larger cultural movement, transforming how users express personality through images.

  • Photo Assist goes beyond correction—it enables creative control with tools like Photo Studio and Sketch to Image, allowing users to change backgrounds, outfits, and even re-imagine scenes.
  • The best part: all this happens within the OS, no need for third-party apps.

Available Across Galaxy Devices

Photo Assist is now accessible on various Galaxy S, Z, and Tab series devices, not just the latest Galaxy S25.

  • It originally launched with the Galaxy S24 series, then expanded to older flagships, ensuring a wider base can take advantage of Galaxy AI.
  • With One UI 7.0 and Android 15, Samsung has made sure the feature is seamlessly integrated and widely available.

Samsung’s Take: AI as a Tool for Self-Expression

A Samsung Electronics official emphasized the platform’s cultural relevance:

“The generative editing function is becoming a culture that expresses the user’s personality and taste beyond simply correcting photos.”

The company confirmed plans to introduce more Galaxy AI tools, further enhancing daily convenience and creativity for users.

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