Snapchat Acquires Saturn: A Social Calendar Move for the Next Generation
Snap’s latest acquisition hints at deeper integration of scheduling and social features tailored for student life.
Snapchat Buys Social Calendar App Saturn
Snapchat, known for its ephemeral messages and location-sharing tools, is expanding into social scheduling with its latest acquisition: Saturn, a calendar app widely used by high school and college students in the U.S.
- Engadget first reported the news.
- Financial details remain undisclosed.
- The entire Saturn team is joining Snap, though Saturn will continue to run as a standalone app for now.
Snap told TechCrunch the Saturn team will lend its calendar expertise to improve features in Snapchat—but stopped short of detailing what that would look like.
What Is Saturn?
Saturn is a social calendar app that allows students to:
- Share class schedules
- Coordinate meetings, practices, and events
- Keep tabs on real-time updates with classmates
The app is popular in nearly 80% of U.S. high schools, making it a staple among Gen Z users who are already the core of Snapchat’s audience.
What This Means for Snapchat
This acquisition could give Snapchat a new layer of utility—moving beyond messaging and maps into the realm of real-time scheduling:
- Imagine Snap Maps enhanced with class schedules or event invites.
- Or the ability to plan group hangouts natively within Snapchat.
While Snap hasn’t confirmed specific features, this move suggests an effort to anchor Snapchat more deeply into daily student life.
As social apps evolve to meet the multitasking needs of younger users, Snapchat is positioning itself as more than just a messaging platform. By acquiring Saturn, Snap may be building the next essential toolset for students—one that blends location, messaging, and time management.
It’s still early days, but with Snap’s user base and Saturn’s infrastructure, this could be a game-changing integration in how students organize and share their lives.
