Despite widespread user backlash, Meta pushes forward with AI-generated TikTok clone amid growing concerns over AI content saturation.
Meet “Vibes”: AI-Generated Reels in a Sea of Slop
Meta has officially launched “Vibes,” a new short-form video feed filled entirely with AI-generated content, now live in the Meta AI app and on meta.ai.
- Think TikTok or Instagram Reels, but instead of human creativity, the videos come from AI models—and often look it.
- Announced by Mark Zuckerberg on Instagram, the feed includes videos like:
- A cat kneading dough
- Fuzzy creatures hopping across cubes
- An ancient Egyptian woman taking a selfie
Welcome to the future of content. Kind of.
How It Works: Remix, Generate, and Share AI Videos
Vibes lets users either:
- Generate a video from scratch
- Or remix an existing AI video from the feed
Once a video is ready, you can:
- Add visuals, layer music, adjust styles
- Post it to Vibes, send it in DMs, or cross-post to Instagram or Facebook Stories and Reels
Meta has partnered with Midjourney and Black Forest Labs for this early version, while continuing to develop its own AI models for video generation.
User Reactions: “Nobody Wants This”
The community feedback has been… predictably negative.
- Top comment under Zuckerberg’s post: “gang nobody wants this”
- Another user wrote: “Bro’s posting AI slop on his own app”
- And a third summed it up with: “I think I speak for everyone when I say: What….?”
The term “AI slop”—now widely used to describe low-effort, algorithmic content—is gaining traction as users grow tired of endless, synthetic media.
Why This Move Feels Backward
Meta’s push into AI-generated content comes as platforms like YouTube are trying to reduce AI slop, not encourage it.
- Earlier this year, Meta itself told creators to prioritize “authentic storytelling” and avoid low-value short videos.
- The company even adjusted Facebook’s algorithm to deprioritize unoriginal content.
Vibes seems to contradict that entire strategy.
Strategic Timing: Meta Chasing the AI Hype
Vibes launches as part of Meta’s broader effort to revamp its AI roadmap in response to rivals like OpenAI, Anthropic, and Google DeepMind.
- In June, Meta launched Meta Superintelligence Labs, following staff shakeups.
- The AI division has been split into four units:
- Foundation models
- AI research
- Product integration
- Infrastructure
The company clearly wants to be seen as an AI innovator, but launching a product already deemed “AI slop” by the public may not be the right flex.
