Backed by RTP Global and Salesforce Ventures, Trupeer plans to boost marketing in US, Europe and scale its AI-powered product suite
Trupeer Secures $3 Mn in Seed Round
Trupeer.AI, a Bengaluru-based AI-powered content creation platform, has raised $3 million (INR 25.8 Cr) in a seed funding round led by RTP Global, with participation from Salesforce Ventures and several CIOs and CTOs as angel investors.
- The funding will be used to expand its marketing presence across the US, Europe, and other international markets.
- Cofounder & CEO Shivali Goyal shared that the startup is also investing in product innovation, adding new video formats, strengthening AI features, and scaling its engineering capabilities.
Trupeer’s AI-First Approach to Video Content
Launched in 2024 by Shivali Goyal and Pritish Gupta, Trupeer offers an AI-driven platform that enables users to create guide and demo videos at scale.
- The platform automates:
- Filler word removal
- Studio-quality voiceovers
- Smart zooms and subtitles
- Cursor tracking
- AI avatar narration
- It also generates step-by-step documentation with screenshots and summaries, helping teams produce clear, scalable product explanations.
Trupeer currently operates on a subscription-based revenue model, starting at $49/month (INR 4,205).
Growing Adoption Across Teams and Functions
The platform is used by over 10,000 teams globally, spanning customer success, product, sales, and IT functions.
- Its primary value proposition lies in helping teams communicate complex product workflows efficiently—reducing the need for traditional documentation and manual video editing.
Trupeer competes with established players like InVideo and Hypergro.ai, but differentiates itself with its end-to-end automation and AI-rich toolset.
AI Investment Surge Continues in India
Trupeer’s raise adds to a surge of AI investments in India during H2 2025:
- Maieutic Semiconductor secured $4.2 Mn
- GobbleCube raised $3.5 Mn
- Zango AI brought in $4.8 Mn
According to Inc42’s latest investor survey, AI remains the top sector of interest among early and growth-stage investors.
- As per the GenAI, AI Agents & The Future Of Startups Report 2025, India’s AI market is set to exceed $17 Bn by 2030, with $1.5 Bn already raised by native AI startups between 2022 and Q1 2025.
What’s Next for Trupeer?
With strong investor backing and a growing global user base, Trupeer is poised to:
- Scale marketing in high-growth markets
- Expand video content formats beyond guides and demos
- Deepen its AI integrations and enterprise SaaS footprint
As businesses increasingly demand automated, scalable content creation tools, Trupeer stands to capitalize on the trend by merging AI intelligence with creator efficiency.
