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How Two 20-Year-Old Dropouts Built Turbo AI into a 5M-User Study Powerhouse

  • illions of users.
  • Dhawan’s earlier project, UMax, reached #1 on the App Store with 20 million users and $6M in revenue.
  • Arora drives growth with viral social strategies, fueling Turbo AI’s rapid expansion without relying heavily on paid marketing.

Not Just for Students Anymore

Though designed for students, Turbo AI’s reach now extends to professionals, including:

  • Consultants and analysts at Goldman Sachs and McKinsey
  • Doctors and lawyers summarizing reports or turning documents into AI-generated audio for commutes

This broader appeal prompted a rebrand from Turbolearn to Turbo AI, reflecting its expanding use cases beyond education.


Built for Longevity, Not a Hype Cycle

Despite explosive growth, Turbo AI’s founders have taken a conservative approach to funding.

  • They raised just $750,000 in 2023, before gaining serious traction.
  • They’ve remained profitable throughout, with a 15-person team based in Los Angeles.
  • Arora says they’re being selective with investors, adding, “We’re cash-flow positive… We want to grow sustainably.”

Pricing That Matches Student Realities

Turbo AI currently charges students around $20/month, but the team is actively A/B testing new pricing models to accommodate student budgets.

  • “We’re experimenting a lot because we want to make it accessible,” says Arora.
  • Their approach balances premium value with student sensitivity, positioning Turbo as a smarter alternative to Google Docs or fully automated tools like Otter and Fireflies.

A Leading Brand in the AI Study Space

Turbo AI has emerged as the go-to AI study companion for Gen Z learners.

  • The hybrid model — letting users either co-write or fully offload note-taking to AI — has helped it stand out.
  • Even as competitors like Y Combinator-backed YouLearn enter the space, Dhawan says students are already thinking of Turbo AI first.

“What’s cool now is that when students think of an AI notetaker or AI study tool, we’re the first ones that come to mind.”

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