Smarter Viewing: AI-Powered Bixby Comes to Samsung’s 2025 TVs
Talk to Your TV, Get Instant Answers, and Stay in the Moment
Samsung has introduced an AI-enhanced capability to its 2025 television range.
- Enables real-time, conversational queries without interrupting playback.
Now you can converse with your TV and pose questions without leaving your show.
- Ask “Who is this actor?” or “What other films has this character starred in?” on the fly.
The upgraded Click to Search feature leverages an improved version of Bixby, Samsung’s voice assistant.
- Understands natural language, letting you speak as if to a friend.
- Processes queries in-context, so you don’t have to repeat details.
One-Button Access to Information
Press the AI button on your remote while watching any channel to trigger instant search.
- No more juggling between apps—answers pop up within seconds.
- Continue streaming while you browse cast bios, trivia, and more.
Broad Compatibility Today, More to Come Tomorrow
This feature works on regular TV channels, cable, and Samsung TV Plus.
- Scheduled to expand to streaming services (OTT platforms) in a future software update.
- Available now on Neo QLED, OLED, The Frame, and QLED models.
Phased Global Rollout Starting in Korea
The AI-powered Bixby integration will debut in Korea, then roll out to North America, Europe, and select Asian markets.
- Users will receive the update via over-the-air firmware.
- Samsung plans to monitor performance and user feedback before wider release.
Samsung’s AI Vision for the Living Room
Lee Heon, Executive Vice President of Samsung’s TV division, said:
“We’ve held the #1 global TV market share for 19 years by focusing on user-centric innovations. Our latest AI functions deliver real value, letting viewers stay immersed while learning more about their content.”
- Samsung emphasizes core AI functions that enhance the everyday viewing experience.
- Prioritizes seamless interaction over gadgetry.
With this update, Samsung makes TVs not just smarter, but more intuitive—so you can enjoy shows and discover new details without missing a beat.
