With momentum building and smart home insurance perks rolling out, Samsung’s platform could hit 500 million users by end of 2026
Samsung’s SmartThings ecosystem is having a moment — and it’s only getting stronger. As of December 2025, SmartThings now boasts over 430 million global users, marking a massive 80 million user increase in just over a year, according to Cheolgi Kim, EVP and Head of Digital Appliances at Samsung Electronics.
Announced at CES 2026, this growth keeps SmartThings firmly on track to surpass 500 million users by the end of 2026 — a staggering milestone for a platform that began as a smart home hub play over a decade ago.
From 350M to 430M: SmartThings Growth Accelerates
Back in September 2024, Samsung reported 350 million SmartThings users. Now, just 15 months later, the platform has grown by over 22%, highlighting the growing demand for interconnected devices and unified smart home control.
- Rapid adoption driven by wider device compatibility, including TVs, appliances, security systems, and AI assistants
- Deeper integration with Samsung products, including Galaxy phones, Family Hub fridges, and Bespoke appliances
- Expansion of Matter protocol and multi-admin support, making SmartThings more cross-platform than ever before
SmartThings is quietly becoming the connective tissue for the post-app era of smart living.
Insurance Meets IoT: A New Reason to Join SmartThings
At CES 2026, Samsung also announced a first-of-its-kind partnership with Hartford Steam Boiler (HSB) to link smart home usage with insurance benefits.
- SmartThings users can now unlock lower insurance premiums by using connected devices
- A successful U.S. pilot program last year showed how smart sensors and automations can reduce risk and damage
- The initiative is expanding to more states and more global providers in 2026
Think leak detectors, smoke sensors, and motion alerts not just preventing disaster — but saving you money every month.
In an age of rising insurance costs, could your smart home finally pay you back?
What’s Next: AI and Ambient Intelligence
Samsung is doubling down on SmartThings as the center of its ambient computing strategy, with Gemini AI integration, cross-device automations, and even smart fridges that open on voice command.
With AI, SmartThings will:
- Offer contextual suggestions for automations and routines
- Enhance energy management, food tracking, and appliance diagnostics
- Expand voice and gesture control throughout the home
SmartThings isn’t just about connected devices anymore — it’s about making your home predictively intelligent.
TL;DR:
Samsung’s SmartThings platform now has 430 million global users, up from 350M just over a year ago. With new insurance partnerships and expanding smart home integrations, the platform is on track to hit 500 million users by end of 2026.
