Buyers in five major cities can now book Classic, Bullet, Meteor, and more directly via Amazon India with dealer-backed delivery and support
Royal Enfield Expands Digital Retail with Amazon India
Royal Enfield has partnered with Amazon India to offer its popular 350cc motorcycle range through the online platform, further expanding its digital sales channels.
- The initiative currently covers five cities: Ahmedabad, Chennai, Hyderabad, New Delhi, and Pune.
- Customers can purchase models like the Classic 350, Bullet 350, Hunter 350, Meteor 350, and the Goan Classic 350.
- A dedicated Royal Enfield brand store is now live on Amazon India, also offering riding gear, accessories, and merchandise.
Dealership-Backed Delivery and Support
Despite the digital purchase route, delivery and after-sales service will continue to be managed by local authorised dealerships.
- Buyers can select their preferred dealership at checkout.
- After purchase, the dealership will handle vehicle registration, delivery, and service support.
- This ensures that customers continue to enjoy on-ground support and warranty compliance, while benefiting from the convenience of e-commerce.
Flexible Payment Options and Seamless Online Booking
The partnership also brings added payment flexibility:
- Amazon India offers EMI plans and digital payment options, making the process more accessible to first-time buyers or younger customers.
- The booking and purchasing process is designed to be quick, transparent, and secure, with real-time updates provided post-order.
Part of a Broader E-Commerce Strategy
This isn’t Royal Enfield’s first foray into digital platforms:
- In a previous partnership with Flipkart, the company offered bikes in Bengaluru, Gurugram, Kolkata, Lucknow, and Mumbai.
- The Amazon expansion now complements that initiative, offering wider digital reach across major Indian metros.
Royal Enfield continues to explore hybrid retail models, blending online convenience with offline dealership expertise to modernise the bike-buying experience.
Royal Enfield has launched its 350cc motorcycle range on Amazon India in five cities. Buyers in Ahmedabad, Chennai, Hyderabad, New Delhi, and Pune can order online with delivery and service support from local dealerships. Accessories and flexible payments are also available.
