Stellantis cancels its battery-electric Ram 1500 REV in favor of a hybridized extended-range model, citing cooling demand for full-size EV trucks
A Shift in Strategy: From BEV to REEV
In a surprising reversal, Stellantis announced it is canceling the all-electric Ram 1500 REV pickup, citing waning demand for full-size battery-electric trucks in North America. Instead, the automaker will focus on a range-extended version — previously known as the Ramcharger, now rebranded as the Ram 1500 REV.
- The original BEV (battery electric vehicle) Ram 1500 is no longer in development.
- Stellantis will instead prioritize a REEV (range-extended electric vehicle) version with a gas generator to supplement its battery.
- This vehicle is now slated for production in 2026.
Why Stellantis Changed Course
The decision reflects growing industry unease with full-size EV truck adoption.
- Consumer demand for large electric trucks has softened due to high costs, charging infrastructure limitations, and range anxiety.
- Stellantis said the move allows them to “reassess product strategy” and better meet the needs of buyers who still want electric capabilities — without the limitations of battery-only range.
“As demand for full-size battery-electric trucks slows… Stellantis is reassessing its product strategy,” the company said in a statement.
What the New Ram 1500 REV Actually Is
The new Ram 1500 REV — formerly called Ramcharger — is not a traditional hybrid, but rather a battery-powered truck with a gas-powered generator that extends its range.
- It boasts an estimated range of 690 miles, far exceeding that of current electric trucks on the market.
- It still offers EV driving for shorter distances but adds internal combustion support for longer hauls or heavy-duty use.
- Stellantis says the vehicle will set new standards for towing capacity, payload, and versatility in the half-ton segment.
A History of Delays and Uncertainty
The now-canceled all-electric Ram 1500 made a splashy debut at CES 2023, boasting:
- Futuristic tech
- Optional third-row jump seats
- Two oversized battery pack options
However, enthusiasm from Stellantis cooled over time:
- Originally scheduled for 2024 production, the BEV launch was first delayed to 2025.
- By late 2024, Stellantis pushed the project into 2026, amid internal doubts and shifting priorities.
- Now, the all-electric variant is dead entirely, replaced by a more flexible range-extended alternative.
The Bigger Picture: A Recalibration of EV Ambitions
Stellantis had previously committed to launching 25 all-new battery-electric vehicles in the U.S. by 2030. The Ram 1500 BEV was a centerpiece of that plan.
This decision signals a rethinking of that EV roadmap, at least in the pickup truck segment, where consumer expectations clash with infrastructure limitations and cost realities.
What’s Next for Ram and Stellantis?
- Ram 1500 REV (extended-range version) is still on track to enter production in 2026.
- Stellantis will likely continue focusing BEV efforts on lighter vehicles, urban mobility, and international markets where EV demand remains stronger.
- The company may position the Ram 1500 REV as a transitional solution for truck buyers hesitant to go full-electric.
