With a starting price of ₹14.55 lakh, Tata Motors elevates the Curvv lineup with luxury upgrades, advanced tech, and smart engineering across ICE and EV models.
A Sharper Take on the Mid-Size SUV Coupe
Tata Motors has introduced a refreshed Curvv and Curvv EV lineup, aiming to raise the bar in the mid-size SUV segment. Priced competitively at ₹14.55 lakh for ICE and ₹18.49 lakh for EV, the new Curvv models blend design sophistication, passenger comfort, and cutting-edge tech with Tata’s signature safety focus.
Premium Cabin Upgrades with First-in-Segment Features
Tata’s update focuses on occupant comfort and luxury—bringing segment-first additions to the SUV-coupe category.
- R-Comfort seats with passive ventilation, a first in India, boost comfort on longer journeys.
- Serenity Screen rear sunshades improve privacy while reducing cabin heat.
- EasySip cup docks integrated into the rear armrest enhance rear seat usability.
- A new white carbon-fibre-style dashboard and “Lalitpur Grey” interior theme lift the overall cabin aesthetic.
- Benecke-Kaliko leatherette upholstery adds a premium touch.
For the Curvv.ev, Tata introduces ‘PureComfort’ rear footrests and ‘ErgoWing’ headrests, features typically found in luxury cars.
Feature-Packed Technology and Connectivity
Beyond comfort, the new Curvv comes loaded with high-tech features aimed at enhancing driver and passenger engagement.
- A large 12.3-inch HARMAN touchscreen infotainment system anchors the dashboard.
- 9-speaker JBL sound system with Arcade.ev suite delivers immersive audio.
- Gesture-controlled powered tailgate and panoramic sunroof with mood lighting add futuristic touches.
- TwinZone Climate Concierge ensures temperature comfort for all occupants.
- A 500-litre boot space makes the Curvv practical for both city drives and long road trips.
Prioritising Safety with Advanced Systems
Safety remains a key pillar of the Curvv’s appeal. It continues to hold a 5-star Bharat NCAP rating, supported by:
- Level 2 ADAS (Advanced Driver Assistance Systems) for enhanced road awareness and prevention.
- A strong structural build backed by Tata’s proven safety engineering.
This emphasis on occupant protection helps the Curvv stand out as one of the safest vehicles in its segment.
Diverse Powertrain Options to Suit Every Driver
The updated Curvv range caters to both traditional and future-forward drivers.
- ICE variants are built on Tata’s ATLAS architecture and include:
- 1.2L Revotron turbo-petrol
- 1.2L Hyperion GDI turbo-petrol, tuned for fuel efficiency and punchy mid-range
- 1.5L KryoJet diesel, ideal for long-distance driving with high torque
- All engines support both manual and automatic transmissions
- The Curvv.ev is based on Tata’s new acti.ev platform, offering:
- Instant torque delivery
- A real-world EV range competitive with other premium electric SUVs
- A quiet and refined driving experience, underscoring Tata’s EV leadership
Competitive Pricing for a Premium Experience
The pricing strategy underscores Tata’s intent to make premium SUV features more accessible.
| Model | Persona Variants | Starting Price (Ex-Showroom) |
|---|---|---|
| Curvv (ICE) | Accomplished | ₹14.55 lakh |
| Curvv.ev | Accomplished, Empowered | ₹18.49 lakh |
These prices position the Curvv competitively against both traditional SUVs and new-age EV rivals.
Final Word: A Smart, Stylish Upgrade for the Modern Buyer
By blending luxury, functionality, and multiple powertrain options, the new Tata Curvv lineup strengthens its appeal in the crowded SUV segment. Whether petrol, diesel, or electric, Tata Motors is delivering premium value with cutting-edge innovation, making the Curvv a compelling option for tech-savvy and style-conscious Indian buyers.
