Hyundai’s luxury brand Genesis is gearing up to introduce multiple electric cars around the world. Genesis had recently unveiled the GV60 crossover overseas, and now the company is looking to become a standalone luxury brand.
- By 2030, Genesis will build eight bespoke electric vehicles
- built on the second-generation E-GMP platform
- GV80 SUV will have an all-electric successor
Genesis: Combustion-engined models to reduce
Hyundai plans to introduce its final combustion-engined model in 2025 and introduce a family of eight bespoke electric vehicles based on Hyundai’s E-GMP platform, replacing its first-generation models.
According to Autocar UK, Luc Donckerwolke, the brand’s chief creative officer, the imminent GV60 serves as “a taste of things to come” from the seven EVs that will follow.
Thus, the all-electric successor to the current Genesis GV80 large SUV will have a bigger interior, but not necessarily a bigger footprint.
In other words, it is expected to be based on the same extended-wheelbase version of the E-GMP platform as the production versions of the Hyundai Seven and Kia EV9 SUV concepts, making it a competitor to established electric SUV flagships from established premium brands such as Audi, BMW and Mercedes-Benz.
Doeckerwolke refused to elaborate on a halo model for this EV rollout, but a version of last year’s X concept, which was billed as a “high-performance GT”, could be brought to market as a competitor to the Porsche Taycan using the E-GMP platform’s most potent motor configurations.
Genesis EVs, he said, would not follow Kia and Hyundai’s new naming strategy. Donckerwolke said dropping the existing ‘G’ and ‘GV’ prefixes would be like “Coca-Cola deciding to only sell Light products rather than the originals. Then every product is called Light.”
Genesis: the India angle
While there have been a handful of private Genesis imports in India, Hyundai has been tight-lipped about introducing the Genesis brand in India.