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Jaguar Land Rover and NVIDIA partner to build AI-Powered Smart Cars

Jaguar Land Rover has partnered with NVIDIA to jointly develop next-generation automated driving systems, as well as AI-enabled services and experiences for its customers.

As part of the partnership, JLR and NVIDIA have announced that all new Jaguar and Land Rover vehicles will be built on the NVIDIA DRIVE platform starting in 2025. Active safety, automated driving, and parking systems will all be available through this platform. Driver assistance systems will also be available. Inside the vehicle, the system will deliver AI features, including driver and occupant monitoring as well as visualisation of the vehicle’s environment.

This full-stack solution is based on NVIDIA Drive Hyperion, which features Drive Orin centralised AV computers, Drive AV as well as Drive IX. Apart from safety, security and networking systems the system will also have surround sensors. Drive Orin will be the AI brain of the car and run the Jaguar Land Rover operating system, while Drive Hyperion, the company claims will be more like a central nervous system of the car.

In addition, Jaguar Land Rover will use in-house data centre solutions with NVIDIA DGX for training AI models, and NVIDIA Omniverse for real-time, physically accurate simulations. The company claims Jaguar Land Rover’s software-defined features and its end-to-end verification and validation architecture will enable over-the-air software updates to enable automated driving services throughout the life of the vehicle.

Thierry Bolloré, Jaguar Land Rover’s Chief Executive Officer, said: “Collaboration and knowledge sharing with NVIDIA are vital to realizing the Reimagine strategy, setting new standards in quality, technology, and sustainability.”

He further added “Jaguar Land Rover will become the creator of the world’s most desirable luxury vehicles and services for the most discerning customers. Our long-term strategic partnership with NVIDIA will unlock a world of potential for our future vehicles as the business continues its transformation into a truly global, digital powerhouse.”

NVIDIA CEO Jensen Huang said: “Next-generation cars will transform the automotive industry into the most advanced technology industry in the world.”. Cars that are software-defined and programmable will offer new functions and services for the lifetime of the vehicle. The partnership with Jaguar Land Rover will allow us to reimagine the future of transportation and create the most advanced cars.”

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