Tata Announces Discounts Up to ₹1.7 Lakh on Electric Vehicles in May 2025
Tata Motors has launched attractive discounts on its electric vehicles (EVs) this May, with a clear focus on clearing out Model Year (MY) 2024 inventory.
- These discounts are part of a broader effort to retain market share as the EV competition intensifies in India.
- Benefits include cash discounts, exchange or scrappage bonuses, and loyalty incentives, offering significant savings for buyers.
Highest Discount on Curvv EV MY2024
The Tata Curvv EV MY2024 leads the offer list with a total benefit of up to ₹1.7 lakh, making it the most heavily discounted model this month.
- The package includes a ₹90,000 cash discount, a ₹30,000 exchange or scrappage incentive, and a ₹50,000 loyalty bonus.
- This deal is aimed at boosting sales of the older stock while highlighting Tata’s premium EV offerings.
Lower Discounts for MY2025 Curvv EV
The newer MY2025 Curvv EV comes with limited benefits, totaling ₹80,000, with no direct cash discount included.
- Buyers can only avail of a ₹30,000 exchange offer and a ₹50,000 loyalty bonus, which are aimed at existing Tata customers.
- This aligns with Tata’s strategy to preserve premium pricing for newer models while still offering moderate incentives.
Nexon EV Benefits for Both Model Years
The Tata Nexon EV MY2024 is available with discounts up to ₹1.4 lakh, comprising a ₹60,000 cash benefit, ₹30,000 exchange, and ₹50,000 loyalty bonus.
- This model remains a top performer in Tata’s EV lineup and continues to draw strong demand with this offer.
- Meanwhile, the MY2025 Nexon EV only includes the ₹30,000 exchange and ₹50,000 loyalty bonuses, for a total of ₹80,000 in non-cash benefits.
Tiago EV and Punch EV Discount Details
The Tiago EV MY2024 gets discounts up to ₹1.3 lakh, though the exact distribution of the benefits hasn’t been disclosed by Tata.
- This model remains a popular budget EV, and the discount is expected to drive increased urban sales.
- The MY2025 Tiago EV receives up to ₹50,000 in total benefits, reflecting the same limited structure applied to newer model years.
Similarly, the Punch EV MY2024 is being offered with benefits up to ₹1.2 lakh, though Tata hasn’t shared the detailed breakdown.
- The newer MY2025 Punch EV mirrors the Tiago with a maximum discount of ₹50,000, again excluding cash components.
No Cash Benefits for MY2025 EVs
None of the MY2025 Tata EVs include cash discounts, reinforcing the brand’s effort to maintain premium pricing for newer models.
- All benefits for 2025 versions are restricted to exchange incentives and loyalty rewards, keeping price cuts modest yet strategic.
- This tactic helps Tata protect residual value while still rewarding returning customers.
Discounts May Vary by Dealer and Location
The discount offers are dealer-specific and inventory-dependent, which means availability and amounts can vary across regions.
- Buyers are encouraged to check with local showrooms for the most accurate and applicable offers.
- Regional variations are often based on stock levels and sales targets, influencing the final deal structure.
