Tata Motors had unveiled the Curvv EV concept and the Avinya EV concept in early 2022. Both concepts preview the brand’s future electric models to be launched by 2025. Shailesh Chandra – President of Tata Motors’ Passenger Vehicles Business – has said that the homegrown automaker is planning to launch 10 new electric cars over the next 5 years.
Tata Motors is currently ruling the electric car segment with close to 80 per cent market share. The market share is expected to go down, as most of the automakers are now planning to launch electric vehicles in the market. The company believes that the dip will be compensated by additional volumes.
Tata Motors is currently selling two electric cars – the Tigor EV and the Nexon EV in the country. While the Tigor is available at a starting price of Rs 12.49 lakh, the Nexon electric SUV is offered at a starting price of Rs 14.99 lakh. Nexon recently launched a longer-range version of the Nexon EV called the Nexon EV MAX, which is claimed to have a range of 437 kilometers.
In the coming months, Tata Motors will launch the electrified version of the Altroz premium hatchback in the country. Tata Motors had showcased the concept model at the 2020 Auto Expo. Currently, the new model is being tested on Indian roads. Adding to it, Tata Motors is also working on an all-new electric micro-SUV based on the Punch SUV. The Tata Punch EV is expected to be priced as low as Rs 10 lakh.
Tata Motors will also launch the production version of the Curvv Coupe SUV in 2024. This model is claimed to offer a range of over 400kms. The Nexon range is based on the Tatas X1 platform. Tata engineers have modified the platform to accommodate bigger model and different battery packs. On the other hand, the Avinya concept based Born Electric model is scheduled to be launched in 2025. ‘Born Electric’ is the brand’s first concept based on GEN 3 architecture, which supports a variety of body styles.
Tata Motors is also preparing to bring back the Sierra nameplate in the market. The company had showcased the Sierra concept at the 2020 Auto Expo. Tata’s new SIGMA platform will underpin the production version of the Sierra Electric Vehicle. The platform is essentially based on the Alfa platform, but has been heavily modified for electric drive.