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Turkish firm Togg Enters an Automotive Business, Reveals Concept at CES.

The Turkish technology company Togg has made its public debut at the CES show in Las Vegas, showing a highly autonomous concept car that it calls a ‘smart device’.

  • Togg aims to launch one million vehicles by the end of this decade
  • Togg CEO calls firm a technology company first
  • The Transition Concept Smart Device is a low-slung five-door fastback

Togg: what we know

CEO Mehmet Gurcan Karakas said the company is not a typical automotive manufacturer. “We define ourselves as a technology company,” he said. It is for this reason that we are at CES, a place where the latest technological innovations and firsts are presented.”

Togg’s mission is to deliver user-centric, data-driven products that enhance mobility experiences. The company plans to launch one million cars in five segments by 2030, with the first being a C-segment SUV due for sale in the first quarter of 2023.

Future plans for Togg

According to the company, its debut model will be “the first electric SUV produced in continental Europe by a non-traditional manufacturer”. Next will be a saloon and hatchback, both in the C-segment, before a compact SUV and an MPV join the range. All models will be based on the same modular platform.

On display at CES, the Transition Concept Smart Device takes the form of a five-door fastback with a low stance. Togg hasn’t stated any plans for its production, but it serves as a preview of the design for future series-production models.

Togg has revealed plans to manufacture batteries in-house in partnership with Chinese firm Farasis, but the exact details remain unclear. A large part of the company’s resources will be devoted to battery research and development, and it plans to supply batteries for all types of electric vehicles and to sectors outside of automotive.

In addition, Togg has not yet confirmed the extent of its autonomous driving capabilities, but describes it as “user-centric, smart, empathetic, connected, autonomous, shared, and electric.”

More than 350 use cases and 40 ‘innovative ideas’ were considered by the company, with input from 2,000 people in 30 focus groups and interviews.

Togg is being built using a user-centric approach. “A product that does not create value for the user will not survive,” Karacas said. “We are creating mobility solutions based on a user-centric and data-driven business model. We’re developing solutions that will enable a more comfortable mobility experience through the ecosystem, and that will grow around our smart device.”

Details of Togg’s retail model and launch plans are expected in the coming months as it gears up to reveal the debut model by the end of this year.

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