It has been long-awaited, but the India entry of Hyundai’s luxury brand Genesis could still be some time away.
It is no secret that Hyundai wants to introduce Genesis in the country to rival German luxury car manufacturers. After recently set foot in the Chinese market and in Europe, India is the next destination for the brand.
Speaking about Genesis India entry plans, MD and CEO of Hyundai Motor India, S S Kim, has recently stated that the firm is currently doing a feasibility study in the luxury segment.
The study results should help Hyundai and Genesis understand the reason behind the success of the German car firms (Audi, BMW, and Mercedes) in India.
Cars from the Korean luxury brand will rival vehicles from BMW, Audi, Mercedes, and JLR as well.
However, Kim was coy about the introduction of Genesis cars and said “… it is too early to talk of any definitive plans and launch dates.”
While the Hyundai chief said no more concerning the India entry of Genesis, the luxury brand had, back in October 2020, trademarked the titles of 5 vehicles – eG80, eG90, eGV70, eGV80, and eGV90 – here.
Then in February this year, the G80 luxury sedan was spotted in the country’s financial capital without any camouflage. That car is expected to follow the GV70 and GV80 SUVs which are likely to be introduced in India.
Although, in the long run, the company may assemble its vehicles here, initially, it should sell Indian customers cars that were brought in as completely built-up units.