Sahi, Trading Platform Founded by Former Swiggy Executive, Raises $10.5 Mn Series A
Fresh Capital to Fuel Product Innovation, Team Expansion, and Market Growth
Sahi, a trading startup founded in 2024 by former Swiggy executive Dale Vaz and Manish Jain, has secured $10.5 Mn (INR 90 Cr) in a Series A funding round co-led by Accel and Elevation Capital.
- The latest funding will be deployed to enhance product development, accelerate automation for algorithmic trading, expand the team, and grow market presence.
Next-Gen Trading Platform With AI-Driven Insights
Sahi offers professional-grade trading tools with a focus on delivering AI-powered insights and a single-screen trading experience.
- Its proprietary chart engine provides real-time Greeks, open interest, and technical indicators, supporting seamless, one-click trading.
- Automation features currently include auto trailing stop-loss, with plans to introduce visual no-code strategy builders and multi-leg options execution.
- The platform claims to charge 50% lower brokerage fees than major incumbents and has already seen over 200,000 app downloads in just six months.
Redefining the Trading Experience
According to the cofounders, Sahi aims to level the playing field for retail traders by creating fast, efficient workflows that foster peak performance—a space long dominated by institutional players.
Stock Broking: A Growing Opportunity for Fintech Startups
Sahi’s rapid growth comes as Indian startups increasingly enter the retail broking space to capitalize on the surge in demat account openings and active stock market traders.
- In 2024 alone, the number of dematerialized accounts rose by 46 million, with an average of 3.8 million new accounts added monthly.
- The stock broking segment is becoming integral to fintech platforms seeking customer retention, cross-selling, and new revenue streams.
Competitive Landscape and Ecosystem Expansion
Other startups making inroads into broking include:
- InCred Money, entering retail broking through the proposed acquisition of South Asian Stocks Limited (Stocko)
- Mobikwik, launching its own broking subsidiary Mobikwik Securities Broking Private Limited (MSBPL)
- Univest, launching Univest Broking for discount brokerage services
