Ather To Extend Charging Network Further In Partnership With Magea EV

Ather Energy plans to expand its charging network in India. A Memorandum of Understanding (MoU) has been signed between the company and Magenta, an electric vehicle charging network provider.

Under this new partnership, Magenta will be offering Ather Grid fast chargers across charging locations. Ather’s new charging stations for its electric scooters shall be managed by Magenta under the ChargeGrid platform.

This partnership aims to be one of India’s first where integrated charging across 2W, 3W and 4W will be provided at a single location. This will give Ather access to multiple locations across India and aims to collectively accelerate the pace of expansion of public charging networks and the adoption of EVs in India.

Magenta ChargeGrid is currently expanding its charging network to 35-40 cities in India with the aim to set up a network of around 11,000 chargers by the end of FY23. This partnership with Magenta ChargeGrid will give Ather Grid access to locations across Tier I, Tier II & Tier III cities and highways in India and provide wider coverage for EV customers. These locations are strategically placed to make it easily accessible to EV owners and will also have desired electricity load availability for operations of the chargers.

The Founder and Managing Director of Magenta, Maxson Lewis, commented, “At Magenta ChargeGrid, we strive to accelerate the EV adoption in the country by creating an end-to-end EV ecosystem. The collaborative approach with Ather Energy will further our vision and allow consumers to access a nationwide network of intelligent and safe charging stations, facilitating seamless EV adoption. This partnership approach will not just help Ather and other OEM players to rapidly scale their network but also help them to optimize the investment required.”

Nilay Chandra, VP-Charging Infrastructure and Marketing at Ather, said “We understand that the growth and expansion of reliable charging infrastructure is critical to facilitate the adoption of EVs in India. The charging infrastructure category is fast evolving, and we understand that collaboration with other charge point operators at this stage will help the industry grow at an exponential scale. Our partnership with Magenta is another step towards building this industry collaboration. It will bring increased convenience by setting up AtherGrids at hubs strategically identified by them. We will continue to lead the shaping of this industry with strategic partnerships on locations, connector standard collaborations, and working with the government on policy formulation.”