Universal Tribes bridges rural and urban India by showcasing the rich heritage, wellness wisdom, and artistry of indigenous communities
Mahua: More Than Just Alcohol
At a recent Diwali Mela in Pune, mahua laddoos and energy bars turned heads. Traditionally seen only as a source for alcohol, mahua flowers are actually rich in vitamins, minerals, and antioxidants. According to Rajat Raghatwan, founder of Universal Tribes, mahua has long been used by tribal communities for medicinal purposes, digestive health, and energy.
Universal Tribes: A Platform for Indigenous Voices
Founded in 2017 with just Rs 5,000 and five artisans, Universal Tribes now works with over 4,000 artisans across nine states and connects with more than 10,000 tribal farmers. The startup is exporting to 13 countries and is building an experiential tribal museum in Pune to deepen public awareness of tribal traditions.
Key products include:
- Mahua-based wellness snacks
- Wild honey
- Warli and Gond art
- Handcrafted bamboo lanterns
- Recycled silk toys and accessories
Navigating Challenges, Driving Impact
Raghatwan grew up among tribal communities and understands the real-life challenges: poor connectivity, long travel into forests, and language barriers. Yet, the mission remains clear—bring tribal heritage into the mainstream without compromising its authenticity.
Universal Tribes does direct-to-customer exports, but more than sales, their focus is on awareness and cultural respect.
