Blinkit Rolls Out Order History Deletion Feature
Zomato’s quick commerce arm, Blinkit, has launched a new feature enabling users to delete their order history from their accounts. The announcement was made by Blinkit cofounder and CEO Albinder Dhindsa on LinkedIn, highlighting the platform’s commitment to user-centric features.
A Popular New Offering
The order deletion feature, introduced last week, has already gained significant traction. Dhindsa shared that over 1,04,924 orders have been deleted since the feature’s rollout. In his LinkedIn post, he commented,
“New year, new order history!”
This functionality aligns with growing consumer demand for better privacy controls and personalization options in digital platforms.
Expanding Services in Quick Commerce
The launch of this feature comes as Blinkit continues to diversify and enhance its offerings. Over the past year, the company has introduced several innovative features and services, such as:
- Quick Food Delivery:
- Blinkit launched a new app, Bistro, to expand into the quick food delivery space.
- Return Options for Clothing and Footwear:
- Enabled easy returns for select categories, offering greater convenience for customers.
- Large Order Fleets Pilot:
- Testing fleet management for bulk deliveries to streamline logistics.
- Blinkit Seller Hub:
- Empowered sellers to list their products directly on the platform, enhancing marketplace capabilities.
- Instant Passport-Sized Photo Delivery:
- Introduced a unique service for the quick delivery of passport-sized photographs.
Additionally, Blinkit expanded its operations to Jammu, supporting Zomato’s broader goal of strengthening its presence in Tier II cities across India.
Financial Performance and Market Growth
The quick commerce sector in India has experienced rapid growth in recent years, and Blinkit has been a key player in this transformation.
- Revenue Growth:
- Blinkit reported a revenue of INR 1,156 Cr in Q2 FY25, a significant jump from INR 505 Cr in the same period the previous year.
- Reduced Losses:
- The platform narrowed its adjusted EBITDA loss to INR 8 Cr in Q2 FY25, compared to INR 125 Cr in Q2 FY24.
These financial improvements reflect the effectiveness of Blinkit’s strategy to optimize operations while scaling its services.
Importance of the Order History Deletion Feature
The new feature addresses several key aspects of user experience:
1. Enhanced Privacy:
- Allows users greater control over their data by removing unwanted order history.
2. Personalization:
- Enables users to streamline their accounts, removing clutter for a more tailored experience.
3. Competitive Edge:
- By focusing on user-centric innovation, Blinkit strengthens its position in the competitive quick commerce market.
Looking Ahead
With initiatives like the order history deletion feature and ongoing expansions, Blinkit continues to position itself as a leader in the quick commerce industry. By responding to user needs and innovating across verticals, it aims to maintain its momentum in a rapidly growing market.
As the quick commerce segment evolves, Blinkit’s focus on service diversification, operational efficiency, and customer satisfaction will likely drive further growth and set new benchmarks in the industry.
