DSS (Dubai Summer Surprises), the annual celebration of red-hot retail offers, exciting events, and fun for the whole family, will return for its 24th edition. The DSS will be held from 1 July to 4 September, and residents and visitors can look forward to an action-packed extravaganza of shopping and so much more from 1 July to 4 September.
The 2021 edition of the Dubai Summer Season will be organized by Dubai Festivals and Retail Establishment (DFRE) and will showcase the city’s unique summer experience. Imagine that you are going to Dubai on vacation. In that case, now is the perfect time to visit Dubai and discover its world-famous shopping, hotel, dining, and entertainment options at unbeatable summer rates.
What Can We Expect At This Year’s DSS?
The city will be illuminated with colorful decorations and lighting to help residents and visitors get in the spirit of DSS. In addition to the 12-hour running this year, the grand fest will also kick off at 10 am and run until 10 pm. So you can go on a shopping spree and save up to 90% off if you’re a shopaholic. In Dubai, the mega sale will be held in all Majid Al Futtaim (MAF) malls, including Mall of The Emirates, City Centre Deira, City Centre Mirdif, City Centre Al Shindagha, and City Centre Me’Aisem.
In addition, DSS 2021 will begin with fireworks, projections, and fountain shows at Burj Khalifa, The Palm Fountain at The Pointe, and the Imagine show at Dubai Festival City Mall on 1 July.
DSS Share Millionaire, Daily Surprises, and a myriad of other exciting promotions are returning. This year’s line-up is a new addition to this year’s foodie events Summer Restaurant Week, the Big Eid Eat, and Dine & Win, while families can enjoy the Movie Magic and the Summer Art Project.
DSS gives residents and visitors plenty of chances to win amazing prizes with raffles and gifts up for grabs, as well as super offers in time for Eid Al Adha and the Back to School season.
DSS will also feature a return of some of Dubai’s most beloved entertainers with notable shows at the city’s malls and landmarks. In addition, some of Dubai’s best hotels, attractions, fitness, and outdoor adventure destinations will also offer great deals during the event.
The venues participating in DSS will follow all of the significant health and safety procedures, including social distancing and wearing masks at all times, to ensure Dubai remains one of the safest cities in the world.
Detailed information about the festival’s schedule will be announced on DSS’s social media sites before the event.