H&M Debuts in the Metaverse, Launches Its First Virtual Store


H&M, the world-famous clothing company founded in Sweden, has revealed that its new virtual store would offer customers a three-dimensional shopping experience.

In CEEK City, customers will be able to navigate through the store, choose the goods they desire, and make a purchase. As with the real world, it is a three-dimensional virtual environment. Consumers will be able to pay for these clothes, which can only be worn using a digital environment, with CEEK currency, but they will also be able to order them from H&M’s actual stores later. With the help of its Metaverse store, the apparel firm will provide its consumers with a virtual shopping experience in 3D.

H&M appears to have opened and pushed one of the many doors and windows that technology has created. As a result of this move, H&M became the first retail clothing store in the metaverse.

Aside from offering high-quality clothes at an affordable cost, H&M is known for being environmentally friendly. Having opened their first shop in the metaverse, they’ve now reached yet another milestone.

Customers will be able to browse the virtual store in the metaverse, choose the item they want, and buy it in the world of CEEK city. The CEEK city is a digital 3D world that is quite similar to the real world. However, there is a catch.

These CEEK city-purchased clothes can only be worn digitally and not in real life. CEEK, a metaverse currency initiative, enables artists, sportsmen, and other digital content providers to communicate directly with their audience in virtual worlds. Through CEEK’s NFT marketplace, people can actually own digital products, even if they’ve been through multiple other digital reality settings in the metaverse.

Additionally, it is based on Ethereum. From theatres and music halls to sports stadiums and bars, CEEK City now offers a variety of immersive VR experiences. CEEK tokens can be used to make purchases.