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H&M Dismisses Metaverse Store Reports; Here’s What The Officials Have To Say

H&M (Hennes & Mauritz), one of the world’s largest apparel labels, expanding its presence into the metaverse has been making the rounds on the internet in recent days. According to reports, the Swedish apparel manufacturer was in negotiations with CEEK, a virtual reality startup.

This occurred when CEEK uploaded a video of the virtual H&M store on Twitter. This fueled rumors that H&M was planning to change the way people shop. But now the retail giant has denied the reports. A spokesperson refuted all of these assertions and any collaboration with CEEK, as quoted by

A spokesperson for H&M confirmed that the company will not open a store in Metaverse at this time. Additionally, they stated, “We are not cooperating with CEEK either.” CEEK, too, rushed to Twitter after this was revealed to say that this was only a proposal and no action was taken.

Ceekers, as stated in the post below, the @hm store in the #Ceek #metaverse was just a concept presented to H&M and not yet an actual virtual store. As of now, we are in discussions with H&M about making this a reality, but it’s not yet a reality. (sic).”

CEEK is a virtual reality metaverse located in the United States that connects its users with famous musicians, sportsmen, and other celebrities through virtual worlds.

With outlets in 75 countries and 53 online marketplaces, H&M (Hennes & Mauritz) is a global fashion and design brand. As of September 30, 2021, H&M had 4,856 locations worldwide. The main markets for the company are Germany, the United States, the United Kingdom, France, Sweden, Russia, Italy, and the Netherlands.

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