With its franchise-led expansion, the kitchenware major is bringing modern appliances closer to Indian homes — one store at a time.
A Milestone Worth Celebrating
Stovekraft Limited, the homegrown brand behind Pigeon and Gilma, has officially launched its 300th Pigeon exclusive outlet — marking a major milestone in its retail journey. The company is now setting its sights higher, announcing plans to hit 500 exclusive stores by April 2027.
- Stovekraft’s aggressive retail expansion reflects its strong consumer connect
- Focus on increasing offline presence to cater to India’s diverse geography
From South India Roots to Pan-India Expansion
Having built a stronghold in southern India, Stovekraft is now shifting its gaze northward and westward. The next phase of growth focuses on Tier I, II, and III cities, especially in states like:
- Uttar Pradesh
- Maharashtra
- Madhya Pradesh
- Bihar
This tiered retail strategy is designed to align with India’s rapidly evolving consumer base and demand for modern, affordable kitchen solutions.
Franchise-Led Growth for Scalable Success
To fuel this ambitious retail journey, Stovekraft is leaning into its rent-sharing franchise model, which lowers the barrier to entry for aspiring entrepreneurs.
- Offers site selection, marketing, training, and operational support
- Aims to build a collaborative, scalable ecosystem for franchise success
This model has already attracted significant interest, creating a community of retail partners aligned with the brand’s promise of quality, value, and trust.
What Customers Can Expect in These Exclusive Outlets
Stovekraft’s Pigeon stores offer more than just appliances — they deliver a streamlined, customer-first shopping experience that blends product education with affordability.
- Wide range of kitchen appliances and home essentials
- Online price-match policy ensures consistent value across channels
- Focus on modern design, functionality, and customer satisfaction
With standalone retail stores expected to contribute 15–20% of total revenue in the next two years, this strategy is more than a branding exercise — it’s a solid business growth lever.
Leadership Speaks: Building a Trusted Retail Network
Rajendra Gandhi, Managing Director, summed up the company’s retail vision:
“Crossing 300 stores is just the beginning. Our franchise model allows us to scale while creating jobs and reinforcing trust across India.”
Mayank Gupta, Chief Growth Officer, added:
“This milestone reflects the effort of our entire ecosystem — teams, vendors, and franchisees. We’re not just building stores; we’re building a strong network of entrepreneurs.”
Riding the Wave of India’s Retail Boom
Stovekraft’s expansion strategy is in line with the fast-growing Indian retail market, which is projected to jump from USD 1.06 trillion in 2024 to USD 1.93 trillion by 2030, according to a Deloitte–FICCI report.
- Driven by rising consumption, digital penetration, and premiumisation
- Well-positioned to tap into aspirational middle-class buyers
With a turnover of over ₹1,450 crore, and a distribution network of:
- 600 distributors
- 1.25 lakh+ retail touchpoints
- 300 Pigeon stores and 60 Gilma stores
Stovekraft is poised to deepen its market penetration while creating real-world customer touchpoints across the country.
