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In India, Google Topped TCS and Microsoft To Become India’s Most Preferred Employer Brand!

According to Randstad’s Employer Brand Research 2021, Google India is rated as the “most attractive employer brand” in the country.

The survey had 2 lakh respondents from 34 countries, which make up 80% of the world’s economy.

How Google Became #1

Google India has scored the highest in all three criteria evaluated when hiring.

According to the Employee Value Proposition parameters, financial health, strong reputation, and attractive salary and benefits are the top three criteria.

A survey showed that in 2021, women were more likely to choose a company based on work-life balance than salary or benefits.

Salary Not The Top Priority

65% of those surveyed chose work-life balance as their main parameter, the majority being aged between 25-54 over an attractive salary package (62%).

The second thing job seekers look for is COVID-19- an appropriate work environment and job security.

61% of respondents checked whether the company had Covid-compliant workspaces along with the assurance of job security (tied at 61%).

Another interesting finding was the gap between what employees want and what they perceive Indian employers to offer.

Other Intriguing Findings

More women sought options to work from home or remotely at 54%, compared to 49% of male respondents.

However, both men and women shared the exact sentiment of considering an employer’s reputation and financial health.

The Indian workforce has lean heavily towards IT, ITeS & Telecom, FMCG, Retail & E-commerce companies, followed by Automotive, BFSI or Banking, financial services, and insurance.

The Rankings

  1. Google India
  2. Amazon India
  3. Microsoft India
  4. Infosys Technologies
  5. Tata Steel
  6. Dell Technologies
  7. International Business Machines (IBM) Corporation
  8. Tata Consultancy Services
  9. Wipro
  10. Sony India

Randstad India MD & CEO Viswanath P.S. commented that in a post-pandemic world, job seekers give more importance to jobs where they are “valued, supported with compassion and where the culture aligns with their own beliefs and purpose.”

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