D2C Kids Brand Rabitat Raises INR 40 Cr in Series A Round Led by RPSG Capital, DSG Consumer Partners
Fresh Funding to Drive Design Innovation and Local Manufacturing Partnerships
Rabitat, a Delhi-based D2C kids drinkware and foodware brand, has secured INR 40 Cr ($4.6 Mn) in a Series A funding round co-led by RPSG Capital and DSG Consumer Partners.
- The round also saw participation from family offices and angel investors including Capital A, Accurize Syndicate, Flair Writing Family Office, Eagle Venture Fund, AG Ventures, founders of The Souled Store and LivSpace, and Curefit founder Ankit Nagori.
Growth Strategy: New Designs and Indian Manufacturing
Founded in 2019 by brothers Sumit and Siddharth Suneja, Rabitat focuses on high-quality, BPA-free, non-toxic products such as tiffin boxes, insulated water bottles, feeding bottles, and training cups for children aged 2 to 8.
- The newly raised capital will be used to forge partnerships with Indian manufacturers and launch a new range of designs to enhance their product appeal and quality.
Multi-Channel Distribution and Rapid Growth
Rabitat products are sold through the brand’s own website and leading ecommerce platforms like Amazon and FirstCry.
- The D2C startup also leverages quick commerce channels to boost sales and reach more customers.
Financial Performance and Market Position
For the financial year ended March 2024 (FY24), Rabitat recorded a revenue of INR 16 Cr.
- As founders who are parents, the Suneja brothers have built Rabitat to address the practical needs and safety concerns of modern Indian families.
Competitive Landscape
Rabitat is part of a growing cohort of D2C brands disrupting the kids’ care segment.
- Competitors include Tuco Kids, which offers natural personal care products and recently raised $2 Mn in seed funding, and Troovy, a children-focused nutritious snacking brand that secured INR 20 Cr last month.
