WeIdliwale is on a mission to bring the flavours of South India to people using the right cooking techniques so that people can experience food the way founder Abhishek Joshi did when he was a child. This chef-driven brand has been an independently run, small business led by creative spirits, Chirag Jadhav and chef Abhishek Joshi, with a strong culinary background until April 2022 when Neha Anand, Director of Kings Group Ventures, partnered with WeIdliwale to support their expansion plans of decentralizing the idli in and beyond Pune.
Idli Chicken is where it all started for both the brands as the talk of the town and the partnership with Kings Group Ventures. The dish is inspired by the chef’s childhood Sunday staple at his attya’s table and WeIdliwale has sold nearly fifty thousand plates over the last two and a half years. One of those fifty thousand happened to be Neha Anand who fell in love with the flavours and the team while she was dining at their second location in Pune. Idli Chicken still retains the top spot as the fastest mover followed by fan favourites Kothu Parotta, Mutton Pepper Fry, Ghee Roast, and Jaffna Prawn Curry.
WeIdliwale has always had a strong belief in collaborating with like-minded people and products, taking a humble dish to the next level with the right combination, and having some fun with it. They’ve found a perfect partner, Neha Anand, who spearheads multiple national and international food businesses under Kings Group Ventures and is proud to announce that WeIdliwale will be joining the group. In India, she drives the homegrown Circle of Crust brand across Pune, King’s Dairy, and is preparing for the launch of the Fuji Cream frozen dessert line. In Dubai, Neha leads the international expansion of Circle of Crust along with launching the flagship location of their newest brand – a modern dining experience specializing in Progressive Asian – launching in Spring 2022. Both founder-led, built-from-scratch companies join both forces and passions to challenge the status quo when it comes to food.
Founded in August 2019 as a 150 square foot store in Baner with just 4 dishes and no seating has grown into a thriving brand with two locations today. Located in Viman Nagar, their second project seats 30 people and has a relatively larger menu where the team can recreate traditional dishes from the south of India and express themselves better to bring good food to the table. WeIdliwale is partnering with Kings Group Ventures to expand beyond Pune with long-term goals of global locations alongside the Food and Beverage business.
Longtime customers can expect nothing to change about the honest attempt at recreating traditional recipes from south India with a strong focus on hygiene, technique, and innovation, except for easier access to tables and seating through expansion with Kings Group Ventures.