Nandita Sinha has been named CEO of Myntra, the fashion e-commerce company owned by Walmart. She currently oversees the overall marketing charter for group company Flipkart as VP, Customer Growth and Marketing.
Nandita will report to Flipkart Group CEO Kalyan Krishnamurthy, and her appointment will be effective on January 1, 2022. After nearly three years at the helm, the new CEO will replace Amar Nagaram, who stepped down as CEO of Myntra last month. Nagaram decided to leave Flipkart Group to build his own venture.
As an experienced leader in e-commerce, Sinha has extensive experience leading corporations and driving tech-driven growth. Throughout her nearly 8-year career at Flipkart, she has held various roles in beauty and personal care, books, and general merchandise, home and furniture, and she has cultivated several future leaders with her exemplary people skills.
Since joining Flipkart in August 2013, she has worked for Britannia Industries Ltd and Hindustan Unilever Ltd. Before joining Flipkart, she co-founded MyBabyCart.com. On this e-commerce platform, she was responsible for maximizing revenue and customer growth. In addition to a deep customer and category knowledge, strong business insight, technical thinking, and team leadership, Nandita remains unique in the industry.
“Myntra is integral to the group as an organization that leads the charter on fashion, beauty and lifestyle, solving the dynamic needs of the modern fashion-conscious consumer. As the forerunner of several innovations and unique consumer experiences, our aspirations continue to grow for Myntra as a separate company,” said Kalyan Krishnamurthy, CEO of Flipkart Group. “I am certain that with her strong background in driving businesses and an acute focus on customer-centricity, Nandita (Sinha) will be instrumental in defining the next phase of Myntra’s evolution as its CEO.”
Speaking on her new role, Nandita Sinha stated that as a prominent player in the industry, Myntra has served a key element in transforming how customers shop for beauty and fashion, contributing to an outstanding customer experience. Further, she said, “I am very excited about my new role and look forward to the opportunity of driving Myntra’s vision of democratizing fashion further while working with a very talented team at Myntra.” She holds an MBA in Marketing & Strategy from FMS Delhi and a BTech from IIT BHU.
The appointment of Sinha as CEO of Myntra comes at a time when the retailer is facing increasing competition from Reliance Industries owned fashion platform Ajio, which is grabbing market share and threatening Myntra’s leadership.