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Noise partners with Reliance Retail to expand its presence in India

Noise, the Indian connected lifestyle brand, has announced its partnership with Reliance Retail, one of India’s largest and leading retail companies, to further deepen its offline retail presence in India. Under this partnership, Noise’s entire portfolio of smart wearables will now be available at both online and offline stores of Reliance Digital. The newly launched range of ColorFit Pro 3 smartwatches range which is equipped with 1.55″ TruView display will also be available at the Reliance Digital stores.

Leveraging the wide network and reach of one of India’s large format retail (LFR) chains – Reliance Digital, Noise intends to expand its reach by tapping larger customer base and strengthening its foothold in India through both offline and online channels.

Speaking about the association, Gaurav Khatri, Co-founder, Noise, said “We are glad to take our current online partnership to Reliance Digital’s retail spaces across the country. With this partnership, we have not only strengthened our offline presence, but will be able to serve more customers. Our vision is to come closer to our customers with every partnership that we make and enable smart wearables accessible offline, all over the country.”

Speaking about the partnership, Brian Bade Chief Executive, Reliance Digital said, “We are happy to bring Noise to our stores and expand our wearable portfolio. Noise has consistently offered high quality wearables, and the vision to make their tech available to all customers truly aligns with Reliance Digital’s commitment to making technology accessible to all. We look forward to a strong, meaningful partnership for years to come.”

Noise has been catering to the growing demands of hearable and wearable in India and has emerged as the market leader in both categories. The company has recently been ranked as India’s no.1 Watch Brand by the IDC’s Worldwide Quarterly Wearable Device Tracker, Q4 2020. The current market share of the brand is 24.5% based on unit shipment as per the report issued. Noise has witnessed an exponential growth with 30X Y-O-Y in past 24 months.

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