Okcoin announced Randi Zuckerberg, sister of Meta CEO Mark Zuckerberg, will join the platform’s brand advisory council to encourage more women to get into crypto.
Okcoin announced on Thursday that in addition to hiring Zuckerberg, it would commit $1 million to reach a 50% female user base by 2025. In 2011, Zuckerberg resigned as director of market development and spokesperson for Facebook. She launched her own social media company. She also founded the Zuckerberg Institute, an education program for business leaders, entrepreneurs, and students.
In a video promoting her move to the crypto exchange, Zuckerberg said that crypto and this new era of wealth creation should be open to everyone. “I joined Okcoin’s advisory council to support that mission and encourage more women to join the crypto world.”
Had so much fun filming this video (complete with a cameo from my toddler) and over the moon to be working with @Okcoin to get more women into the crypto space https://t.co/FtURPcFcSt
— Randi Zuckerberg 🤗 HUGFest NYC • April 2 (@randizuckerberg) December 2, 2021
As a result of Zuckerberg’s hiring, there will be many women in key leadership positions at Okcoin, including the CEO Hong Fang and the head of content and brand Mandy Campbell. In a report from Cointelegraph last year, Fug said the crypto exchange was seeing a significant influx of women in 2020, with 50% of all female users being new in the first quarter.
Traditionally, women and other marginalized groups have been excluded from the traditional financial system, said Fang. “Cryptocurrency is changing this norm by creating wealth-creating opportunities through decentralized financing, but women are still lagging behind in adoption.”
Okcoin is one of the oldest crypto exchanges in the world, founded in 2013 and serving customers in more than 190 countries. Despite its headquarters being in the United States, the exchange obtained regulatory approval to operate in Malta and the Netherlands in July.