Backed by Stellaris and startup veterans, the Bengaluru-based brand aims to scale its 60-minute delivery model, expand SKUs, and build a new supply chain for high-quality infant products
Peeko Emerges from Stealth With $3.2 Mn Seed Round
Peeko, a babycare-focused quick commerce startup, has raised $3.2 Mn (INR 28 Cr) in a seed round led by Stellaris Venture Partners.
- The round also saw participation from marquee angels including Maninder Gulati (Lightspeed), Abhishek Goyal (Tracxn), Nitin Gupta (Uni), Arjun Vaidya (V3 Ventures), and Kunal Bahl & Rohit Bansal (Titan Capital).
- Founded in 2025 by former Leap Finance execs Chetan Sharma and Abhijit Gairola, along with ex-OYO’s Vivek Khetan, Peeko is currently in beta and serves 10 Bengaluru pincodes.
Babycare in Under 60 Minutes: The Peeko Promise
Peeko delivers diapers, toys, feeding essentials, baby food, personal care items, and more for infants and kids aged 0–6, with delivery under 60 minutes.
- Products are fulfilled via Peeko’s own dark store and its in-house logistics network.
- The startup’s roadmap includes:
- Launching 2 more dark stores in the next 3–6 months
- Adding 15,000–20,000 SKUs within 9 months
- Launching an Android app next month
- Partnering with both established and emerging babycare brands
Beyond Speed: Product Depth and Consumer Experience
According to cofounder Chetan Sharma, the funds will be used for:
- Curating the right product assortment for Indian parents
- Enhancing ‘try and buy’ features and enabling instant returns
- Upgrading logistics infrastructure
- Building in-house tech and scaling the team
The startup aims to develop a differentiated supply chain to ensure better quality control and offer trusted essentials in a niche that demands both speed and sensitivity.
Riding the Quick Commerce Wave with a Vertical Play
Peeko’s entry aligns with a growing trend of vertical quick commerce startups that are moving beyond grocery and essentials.
- Unlike generalist players like Blinkit, Zepto, and Swiggy Instamart, Peeko is targeting young parents, a high-LTV and deeply underserved user base.
- Its closest peers in niche quick commerce include KNOT (fashion, raised $3 Mn) and ZILO (fashion, raised $4.5 Mn).
India’s quick commerce market is on a tear — projected to be a $40 Bn opportunity by 2030 — and is fast diversifying across product categories.
“Our goal is to be the go-to platform for new parents who want the best for their kids — delivered fast, and without compromise,” said Sharma.
What’s Next for Peeko?
As it prepares to expand within and beyond Bengaluru, Peeko is:
- Refining its category playbook based on hyperlocal demand
- Exploring pilot launches in other metro cities
- Doubling down on logistics and customer experience to strengthen differentiation
Its long-term vision? To create a babycare commerce ecosystem that merges trust, assortment, and agility — built for India’s modern families.
