D2C Kids Brand Rabitat Raises INR 40 Cr to Expand Product Range and Local Manufacturing
Backed by RPSG Capital, DSG Consumer Partners and top angel investors, Rabitat eyes growth in India’s booming kids’ products segment.
Rabitat Secures Series A Funding
Delhi-based D2C kids’ drinkware and foodware brand Rabitat has raised INR 40 Cr ($4.6 Mn) in its Series A round, co-led by RPSG Capital and DSG Consumer Partners.
- The round also saw participation from several family offices and notable angel investors, including:
- Capital A, Accurize Syndicate, Flair Writing Family Office, Eagle Venture Fund, AG Ventures.
- Founders of The Souled Store, LivSpace, and Curefit’s Ankit Nagori.
Product Quality and Market Position
Founded in 2019 by Sumit and Siddharth Suneja, Rabitat manufactures high-quality, BPA-free, non-toxic drinkware and foodware for children aged 2 to 8 years.
The product range includes:
- Tiffin boxes, insulated water bottles, feeding bottles, and training cups.
Commenting on the funding, cofounder Sumit Suneja said:
“As founders who are parents ourselves, we are solving our own problems. Our products are durable, premium, safe, and designed to be fun for kids.”
Growth Plans and Distribution Channels
The startup plans to utilise the fresh capital to:
- Strengthen partnerships with Indian manufacturers.
- Launch new product designs to enhance its existing portfolio.
Rabitat’s products are available through:
- Its own website.
- Leading ecommerce platforms like Amazon and FirstCry.
- Quick commerce platforms to boost accessibility and speed of delivery.
On the financial front, Rabitat reported INR 16 Cr revenue for FY24.
A Growing Kids’ Care Market
Rabitat is part of the growing wave of D2C brands reshaping India’s kids’ care market.
Other notable players include:
- Tuco Kids, offering sustainable personal care products for children aged 3-13 years, recently raised $2 Mn and onboarded Chanakya Gupta (ex-Curefit, Flipkart) as cofounder.
- Troovy, a children-focussed nutritious snacking brand, which raised INR 20 Cr last month to foray into the quick commerce space.
Rabitat was also featured in FAST42, D2C Edition 2025, highlighting its growing presence in the sector.
