Delhi HC Orders Flipkart, Amazon To Remove Products Infringing “Reliance” & “Jio” Trademarks
Court warns of consumer safety risks; ecommerce platforms told to reveal infringing sellers
Court Cracks Down On Trademark Misuse After Reliance’s Legal Plea
The Delhi High Court has directed top ecommerce players, including Flipkart and Amazon, to immediately delist all products sold under unauthorised use of “Reliance” and “Jio” trademarks. The order stems from a legal complaint filed by Reliance Industries Ltd. (RIL) alleging widespread unauthorised sale of FMCG products under its registered brand names.
- The single-judge bench led by Justice Saurabh Banerjee has also restrained specific individuals from manufacturing, advertising, or selling any goods using the “Reliance” or “Jio” marks.
- Additionally, ecommerce platforms have been ordered to submit contact details of sellers involved in the infringement.
Infringement Details: Poha, Makhana, Flour Sold Under RIL Branding
Reliance’s petition highlights that sellers were using its marks on products such as poha, wheat flour, makhana, lentils, and salt—items that fall under its fast-moving consumer goods (FMCG) vertical.
- These unauthorised listings were flagged as misleading to consumers, many of whom rely on brand logos and packaging for authenticity while shopping online.
- The court acknowledged that continued misuse “could risk consumer safety” by blurring the lines between genuine and counterfeit goods.
The matter is scheduled for its next hearing on November 13.
Ongoing Trademark Protection Battles For Reliance
This isn’t the first legal tangle for Reliance over trademark misuse:
- In July 2025, the Delhi HC issued restraining orders against several entities impersonating “Tira”, Reliance Retail’s beauty platform, following a separate infringement case.
- Earlier in June, Inc42 reported that a fraudulent food delivery site named Jio Eat used Jio’s branding and logos to scam consumers across 15 Indian cities. The website was taken down following public outcry.
- In 2023, the Delhi HC ordered the Delhi Police to investigate misuse of the AJIO brand by scammers tricking people with fake offers.
Platforms Under Scrutiny As Courts Emphasise Brand Authenticity
The latest court direction puts the spotlight back on ecommerce platforms and their responsibility to regulate third-party sellers:
- The HC order underlines that online buyers rely heavily on branding when shopping for everyday essentials.
- Any form of brand misrepresentation, even by third-party sellers, may be construed as platform negligence if not addressed promptly.
This development comes amid increased scrutiny of ecommerce marketplaces and greater enforcement of IP laws in India’s rapidly expanding digital commerce landscape.
