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Monday, December 5, 2022

Ruk Jaana Nahi: Spotify shares stories of hope in India’s raging pandemic

The last few months have been difficult for all of us—loss, despair, and heartbreaking scenes at our own homes and from across the country. But amidst the chaos, if there is one thing that has grown faster than the pandemic, it is humanity. We’ve been faceless strangers who’ve tried to help those who needed resources; we’ve also been at the receiving end of that kind when our own loved ones were suffering.

Spotify wants everyone to hear from a few of the good samaritans who have shown courage during these testing times to help those in need. Their selfless acts of kindness will be shared through Ruk Jaana Nahi – a limited video and audio series, across 8 episodes, and hosted by Bollywood actor, Rajkummar Rao, which commenced today with a poem written by lyricist Swanand Kirkire and narrated by the actor.

Over the next few weeks, heartwarming videos and audio features will give you a glimpse into the lives of local heroes, including  but not limited to:

  • Doctors who chose duty despite their personal losses
  • Stories of those who have cooked meals for those in need
  • Individuals who are going out of their way to distribute masks (and smiles)
  • Those with limited resources but still delivering aid at their personal expense
  • Young Indians who’ve used their technology to connect patients with medical facilities

Spotify is also producing an Original Podcast that will highlight the stories of ordinary people doing extraordinary things – from frontline workers to doctors. The podcast series will spotlight young India and the sacrifices they are making to help other people in need. You can listen to the trailer here and stream episodes starting May 21 within the podcast.

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