As Samsung expands its Micro RGB TV lineup, Sony and Hisense are entering the space with advanced RGB LED backlighting and aggressive specs—setting the stage for a heated battle in premium displays.
Samsung’s Micro RGB Leadership Meets New Rivals
Samsung created major buzz earlier this year with the launch of its first Micro RGB TV, praised for its stunning contrast, vivid color reproduction, and cutting-edge brightness levels. Now, as the company prepares to unveil more sizes and affordable models at CES 2026, it faces serious competition from Sony and Hisense, both entering the Micro RGB TV segment with their own innovations.
Sony to Debut ‘True RGB’ TVs at CES 2026
Sony is preparing to challenge Samsung head-on with a new line of TVs that utilize True RGB backlight technology—Sony’s version of the micrometer-level red, green, and blue LED backlighting similar to Samsung’s Micro RGB displays.
Key points about Sony’s upcoming Bravia 9 II flagship:
- Pro VA LCD panel
- Mini RGB LED backlight with up to 15,000 LEDs
- Peak brightness of 4,000 nits
- DisplayHDR 1400 certification
- Launching in 75″, 85″, and 98″ sizes
- Expected to be revealed at CES 2026 in Las Vegas
This puts Sony in direct competition with Samsung’s most advanced offerings—especially in the large-screen, high-luminance market segment.
Bravia 7 II and More: Sony’s Full 2026 Lineup
In addition to the Bravia 9 II, Sony will launch several other models equipped with Mini RGB or Mini LED backlighting:
- Bravia 7 II: 5,100 Mini RGB LEDs, 2,000 nits peak brightness, Pro VA panel
- Bravia 5 II: Mini LED-based mid-range model
- Bravia 8 III: OLED model focusing on contrast and thin profile
All TVs are expected to feature:
- Google TV OS
- AirPlay 2, Dolby Vision & Atmos
- Chromecast built-in
- At least 120Hz refresh rate with VRR and ALLM
These features ensure a premium multimedia experience, appealing to both home theater enthusiasts and gamers.
Hisense Joins the Micro RGB Race in the U.S.
Hisense has also entered the high-end segment, launching its own Micro RGB TVs in the U.S. While specific specs are still under wraps, Hisense is expected to compete on price and performance, offering alternatives to Samsung’s flagship models with aggressive pricing.
This further raises the stakes for Samsung, which previously had a clearer lead in the Micro RGB market.
Why Micro RGB is a Big Deal
Micro RGB technology differs from traditional Mini LED and OLED in key ways:
- Uses individual RGB micro-LEDs for precise backlighting
- Delivers higher peak brightness and better color purity
- Offers superior blooming control and contrast
Compared to Mini-LED TVs (Neo QLED), Micro RGB provides a significant visual upgrade, particularly in HDR content and dark room viewing.
Price Will Be a Key Battlefield
Samsung’s first Micro RGB TV launched at $32,000, making it a luxury product. However, more accessible models are expected at CES 2026, which could reshape the competitive landscape—especially if Sony and Hisense undercut Samsung’s pricing while matching or exceeding on specs.
This growing competition could accelerate innovation and drive prices down, benefiting high-end TV buyers in 2026.
