From virtual museums to AI-powered task automation, the immersive tech startup is betting big on Workly and enterprise AI to drive its next growth phase.
Tagbin, once known for its iconic virtual statue of Netaji Subhash Chandra Bose at India Gate, is now scripting a second act—as a deeptech AI-SaaS company catering to enterprises.
Fresh off a $10 Mn (INR 90 Cr) fundraise led by SageOne Flagship Growth OE Fund, Kurl-on Group, and several angels, the Gurgaon-based startup is ramping up its AI product Workly, a task automation and communication platform born from a government project. The company now has its sights set on a 2027 IPO, as it pivots from its creative-tech roots into a scalable, enterprise-first AI company.
From Statues to SaaS: Tagbin’s 12-Year Tech Journey
Founded in 2013 by IIT Roorkee alumni Saurav Bhaik, Abhishek Negi, and Ankit Sinha, Tagbin began by building immersive experiences using AR, VR, and holography for brands and government bodies.
- Tagbin gained visibility with projects like PM Sangrahalaya, Har Ghar Tiranga, and activations for Adidas, Microsoft, Coca-Cola, and more.
- Its biggest break came with the Parakram Diwas 2022 installation, which put immersive public tech experiences on the national map.
“In the early years, AI wasn’t even real—it was all VR and design. But now AI is the lever for value creation,” said CEO Bhaik.
Workly: AI Pivot with Enterprise Recurrence in Mind
Workly, Tagbin’s flagship AI-SaaS product, began life as a NITI Aayog policy lab prototype and evolved into a task management and decision-support platform for corporates and governments.
- Now used by 25 enterprise clients, Workly offers AI agents for automating daily workflows in sales, marketing, and internal ops.
- Priced at $8/user/month, the product is Tagbin’s most scalable and recurring revenue stream.
- According to cofounder Negi, 50% of AI revenue comes from license-based recurring income, ensuring cumulative topline growth.
“Unlike our immersive solutions, Workly is a product—not a one-off project. It scales,” Negi added.
Two Verticals, One Vision: AI to Overtake Creative Tech
Currently, Tagbin operates under two business verticals:
- Creative Technology – Custom AR/VR experiences for museums, government projects, tourism boards, and brands
- AI Solutions – Led by Workly, with plans to expand vertical use cases in policy, enterprise decision-making, and citizen engagement
- In FY25, creative tech accounted for 60% of revenue, but the company expects AI to dominate with 60–70% share by FY26.
- “Our shift is clear—we’re doubling down on AI,” Bhaik confirmed.
Financial Snapshot: Profit, Growth, and IPO Plans
Tagbin claims to be profitable, with FY25 financials showing:
- Revenue: INR 110 Cr
- Net Profit: INR 19.8 Cr (18% margin)
- FY26 goal: Grow revenue to INR 250 Cr, led by AI
The company plans to go public in 2027, leveraging its dual engine of custom immersive deployments and recurring SaaS revenue.
- Capital from the recent round will fund:
- Workly’s feature development and sales push
- On-premise GPU infrastructure for government clients requiring local data processing
- Use case R&D to broaden Workly’s applicability across verticals
“Government clients want all data to stay in-house, so we’re building mini on-premise datacenters powered by GPUs. That’s where a big chunk of this capital will go,” Bhaik said.
Why Tagbin Thinks It Has the Edge
Tagbin’s biggest differentiator, according to its founders, is complete in-house integration:
- From research, content curation, design, and 3D modeling to software and hardware development, all stages are handled internally
- Competitors like CSDirekt, Pan Intellecom, and Moving Pixels often outsource significant components
This vertical integration enables price control, output quality, and faster delivery—key in large public and private sector deployments.
Can Tagbin Stand Out in India’s $1.5 Bn AI Startup Landscape?
India has birthed 150+ native AI startups, raising over $1.5 Bn since 2020. So what sets Tagbin apart?
- A hybrid model of product + services
- Proven execution across government and global brand mandates
- A profitable business with a clear growth roadmap toward IPO
With enterprise AI adoption accelerating and immersive tech finding new use cases in education, tourism, and policymaking, Tagbin may have found its niche at the intersection of public sector trust and private sector scale.
TL;DR:
Tagbin, known for building immersive public tech experiences, has raised $10 Mn to scale its AI-SaaS platform Workly and plans to go public by 2027. The company aims to flip its revenue model from 60% creative tech to 70% AI-driven services, riding on recurring enterprise demand.
AI Summary:
- Raised $10 Mn from SageOne, Kurl-on, angels
- Workly: AI task management tool, $8/user/month, 25 clients
- FY25 revenue: INR 110 Cr, profit: INR 19.8 Cr
- FY26 target: INR 250 Cr revenue, AI-led growth
- IPO planned for 2027; investing in on-premise AI infra for govt clients
