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Telecom Industry’s Revenue Boom: The Impact of Rising Tariffs and ARPU Growth

Reliance Jio’s AGR Rises Over 14% After Tariff Hike: Analyzing the Telecom Sector’s Performance

The telecom industry in India witnessed a significant shift in the July-September 2024 quarter following tariff hikes by private operators like Reliance Jio, Bharti Airtel, and Vodafone Idea. These increases, ranging from 11% to 25%, contributed to notable changes in revenue and subscriber metrics. Here’s a comprehensive look at the developments and their implications.


Key Financial Highlights

Industry-Wide Revenue Growth

  • The gross revenue of India’s telecom operators rose by 10.5% year-on-year (YoY) to ₹91,426 crore during the quarter, according to the Telecom Regulatory Authority of India (TRAI).
  • The adjusted gross revenue (AGR), which determines government levies, surged by 13.11% YoY to ₹75,310 crore, up from ₹66,583 crore in the same period last year.

Reliance Jio’s AGR Performance

  • Mukesh Ambani’s Reliance Jio recorded a 14.19% YoY increase in AGR, reaching ₹27,652.68 crore.
  • Jio’s growth outpaced Vodafone Idea’s 4.39% increase but lagged behind Airtel’s impressive 24.15% AGR growth.
  • Average Revenue Per User (ARPU), a critical metric for telecom operators, rose by 9.60% quarter-on-quarter to ₹172.57 in the September 2024 quarter, from ₹157.45 in the previous quarter.
  • On a YoY basis, ARPU saw a substantial increase of 15.31%.
  • For prepaid connections, ARPU stood at ₹171, while postpaid users generated a slightly higher ARPU of ₹190.67.

Impact of Tariff Hike on Subscriber Base

Despite revenue gains, the tariff hikes led to a decline in the total mobile subscriber base:

  • The subscriber base fell by 1.68 crore quarter-over-quarter, dropping from 117 crore in June 2024 to 115.37 crore in September 2024.
  • This decline highlights the delicate balance between maximizing revenue and retaining subscribers in a competitive market.

Performance of Other Operators

Bharti Airtel

  • Bharti Airtel, led by Sunil Mittal, outperformed Jio in AGR growth, reporting a 24.15% YoY increase.

Vodafone Idea

  • Vodafone Idea’s AGR rose by 4.39% to ₹7,836.98 crore, reflecting moderate growth compared to its competitors.

BSNL

  • Bharat Sanchar Nigam Limited (BSNL) posted a marginal AGR increase of 1.54%, reaching ₹1,996.77 crore.

Important Observations and Insights

  1. Revenue Growth Amidst Tariff Hikes
    • The revenue growth highlights the telecom sector’s ability to absorb tariff hikes, even as the subscriber base shrinks.
  2. Rising ARPU
    • The ARPU increase suggests that higher tariffs successfully compensated for subscriber losses, driving profitability.
  3. Market Dynamics
    • Reliance Jio continues to dominate in absolute revenue terms, but Airtel’s higher AGR growth indicates strong competition.
    • Vodafone Idea’s relatively modest growth reflects ongoing struggles to keep pace with larger rivals.
  4. Subscriber Decline
    • The reduction in subscribers points to potential affordability challenges for lower-income users in light of higher tariffs.
  5. Segment Insights
    • The postpaid segment’s higher ARPU indicates a more lucrative revenue stream compared to prepaid services, which dominate the Indian market.

The July-September 2024 quarter highlighted the telecom sector’s evolving dynamics, with tariff hikes driving substantial revenue growth but also leading to subscriber attrition. Reliance Jio, with a 14.19% rise in AGR, reinforced its position as a market leader, though Airtel’s higher growth rate signals robust competition. While the sector continues to grow in revenue, balancing affordability and profitability remains a key challenge for operators in the long term.

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