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Saturday, December 9, 2023

TVS Motor Company has invested in Formula 1 Driver Narain Karthikeyan’s start-up “DriveX”

TVS Motor Company, a leading manufacturer of two-wheelers and three-wheelers, has invested in Narain Karthikeyan’s pre-owned two-wheeler platform “DriveX” (NKars Mobility Millennial Solutions Private Limited). Pre-owned two-wheeler markets, which are undergoing a structural shift from unorganized to organized, hold great potential for TVS Motor. In recent years, the pre-owned two-wheeler market has grown rapidly and attracted a lot of investor and customer interest, driven by digitization and the emergence of start-ups. Investing in DriveX supports this transformation by enabling innovative solutions.

Founded by India’s first Formula 1 ace racing driver Narain Karthikeyan, DriveX is a fully integrated model present across the pre-owned two-wheeler vehicle value chain. It includes all core areas of procurement, refurbishment, and retailing of multi-brand pre-owned two-wheelers. Incorporated in April 2020, DriveX started off as a two-wheeler subscription platform, providing affordable and flexible mobility solutions and has expanded to five cities in a short span of time.

Speaking on the occasion, Narain Karthikeyan, Founder and CEO of DriveX said, “The pre-owned two-wheeler vehicle market is changing rapidly today. DriveX is a digital first business, serving all brands with unique analytics-led capabilities across the value chains. We have also been successful at launching new business models, including the subscription model in the pre-owned two-wheeler segment. In the coming years, DriveX will aim to strengthen its presence across India, followed by other geographies in due course. With this investment from TVS Motor Company, we are confident of expanding the DriveX vision, and delivering a pre-owned two-wheeler business that exceeds customer expectations.”

Announcing the investment, Sudarshan Venu, Managing Director, TVS Motor Company, said, “The pre-owned two-wheeler market is largely unorganized today. It is delightful to see what DriveX has been able to create and deliver in short time. Narain and his team have built a unique platform that can scale up quickly. DriveX has a vision to bring a change in this segment by building trust, assurance, and transparency through end-to-end, high-quality products and customer experience through innovative solutions. We are confident of DriveX ability to deliver on this vision.”

Neha Rajhttps://imp.news
Neha uses his broad range of knowledge to help explain the latest gadgets and if they’re a must-buy or a fad fueled by hype. Though her specialty is writing about everything going on in the world of virtual reality and augmented reality.
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