The 1,800 sq. ft. Orion Mall store blends heritage and modernity, showcasing the Autumn/Winter 2025 collection in a fresh, immersive format.
A Fresh Look for a Timeless Brand
U.S. Polo Assn., the official brand of the United States Polo Association (USPA), has unveiled its revamped store at Orion Mall, Bengaluru, marking the arrival of its new-generation retail identity in the city. Spanning 1,800 square feet, the refurbished store is a strategic update just in time for the festive season.
- Modern design meets classic Americana style
- Enhanced layout for a more engaging shopping experience
This transformation is part of the brand’s ongoing effort to redefine its in-store storytelling and build a deeper emotional connection with urban shoppers.
Autumn/Winter 2025 Collection: Where Comfort Meets Craftsmanship
The updated store is also the exclusive showcase for the Autumn/Winter 2025 collection, which highlights craftsmanship, comfort, and versatility. The line reflects both the brand’s sporting heritage and contemporary style cues, designed for today’s fashion-forward consumer.
Key offerings include:
- Core & Premium Polos – timeless and versatile
- Premium Denims & Relaxed Fits – everyday essentials with edge
- Varsity-Inspired Styles – nod to collegiate American aesthetics
- Outerwear & Premium Shirts – layering pieces for transitional weather
The refreshed product curation embodies a lifestyle that is authentic, athletic, and aspirational — all while staying rooted in the legacy of polo.
Bengaluru: A Strategic Style Destination
Amitabh Suri, CEO of U.S. Polo Assn. India, emphasized Bengaluru’s significance in the brand’s retail strategy:
“Orion Mall is one of Bangalore’s most dynamic retail hubs, and the ideal location to introduce our new generation store identity in the city. This launch reinforces our commitment to enhancing customer experience and expanding our presence across key urban centers.”
The store’s strategic relaunch reflects the brand’s focus on urban markets, where consumers are increasingly seeking branded lifestyle experiences over simple transactional retail.
Operated by Arvind Fashions: A Powerhouse of Global Brands
In India, U.S. Polo Assn. is managed by Arvind Fashions Ltd., a leading lifestyle retailer with a portfolio that includes:
- Tommy Hilfiger
- Calvin Klein
- Arrow
- Flying Machine
The company continues to invest in store refurbishments, category expansions, and brand building, aligning global aesthetics with Indian consumer preferences.
What This Means for Indian Retail
The newly reimagined U.S. Polo Assn. store isn’t just a facelift — it’s a statement of intent. As international fashion brands continue to evolve in India’s competitive market, retail formats are becoming experience-led, emotionally resonant, and design-driven.
- Enhancing physical retail presence amid growing digital penetration
- Offering multi-sensory brand experiences to urban consumers
- Staying rooted in heritage while appealing to Gen Z and millennials
This relaunch reaffirms U.S. Polo Assn.’s vision of combining sport and fashion to deliver a timeless yet contemporary lifestyle.
