With a fresh sub-brand, Urban Company enters the home interior space to diversify revenue and build investor confidence before its INR 1,900 Cr IPO
Urban Company Launches Revamp: One-Day Home Makeovers
Urban Company has launched a new sub-brand, Revamp, offering one-day micro home makeovers. The service is now live in Mumbai, Delhi-NCR, Bengaluru, and Hyderabad.
- Revamp offers over 300 curated looks that include premium wall panels, integrated lighting, and modular furniture.
- Customers can book consultations via the Urban Company app and watch their space transform in a single day.
- The brand targets urban consumers seeking quick, tech-enabled interior upgrades without long timelines or major renovation costs.
A Strategic Move to Broaden Revenue Streams
The introduction of Revamp is part of Urban Company’s broader push to create alternate revenue streams ahead of its IPO in 2026.
- The company is eyeing new categories in product-led services, as seen in its previous launches like:
- Water purifiers and smart locks (2023)
- Upcoming air conditioners expected by summer 2026
- Urban Company has also been generating revenue through tool and equipment sales to its gig workforce.
This expansion into modular design and smart interiors marks Urban Company’s entry into the home improvement market, tapping a growing demand among urban homeowners and renters.
IPO Watch: INR 1,900 Cr Public Issue in the Pipeline
Urban Company’s latest offering comes three months after filing its Draft Red Herring Prospectus (DRHP) with SEBI for a public issue worth INR 1,900 Cr.
- INR 429 Cr will be raised via fresh issue
- INR 1,471 Cr via Offer for Sale (OFS)
- IPO proceeds will go toward tech development, office lease payments, and marketing spend
The launch of Revamp ahead of the IPO is likely aimed at demonstrating product innovation and market adaptability to prospective investors.
Urban Company’s Financial Turnaround in FY25
Urban Company achieved profitability in FY25, marking a significant milestone for the startup.
- Net profit stood at INR 239.7 Cr, compared to a loss of INR 92.7 Cr in FY24
- Operating revenue surged 38.2% YoY to INR 1,144.4 Cr, up from INR 828 Cr in FY24
This financial turnaround strengthens the company’s IPO case, showcasing a viable growth model backed by profitability.
Backed by Big Names, Betting on Bigger Bets
Founded in 2014 by Abhiraj Singh Bhal, Raghav Chandra, and Varun Khaitan, Urban Company has raised ~$700 Mn to date from marquee investors like:
- Accel
- Tiger Global
- Prosus
- Steadview Capital
Its full-stack marketplace model spans services across cleaning, beauty, repairs, and now interiors, evolving Urban Company into a lifestyle convenience platform.
