Apple Names Vanessa Trigub as VP of Retail Stores
Apple is making key changes to its executive team, this time appointing a new global vice president to oversee its retail stores worldwide.
Apple’s New VP of Retail Stores
Although Apple has yet to confirm the news, Bloomberg reports that Vanessa Trigub has been promoted to vice president of stores and retail operations.
- Trigub previously managed retail locations in the Americas West region, handling operations in a highly competitive market.
- In her new role, she will oversee retail heads for Europe, the Middle East, Asia-Pacific, and the Americas East region, significantly expanding her responsibilities.
Restructuring Apple’s Retail Organization
With this move, Apple aims to simplify its retail structure while distributing leadership more effectively.
- Retail operations have been overseen by Deirdre O’Brien, who has managed both retail and HR since the departure of Carol Surface, Apple’s first Chief People Officer.
- By elevating Trigub, Apple reduces O’Brien’s direct reports, allowing her to focus on strategic oversight rather than regional management.
Trigub’s Background at Apple
Trigub has been with Apple since 2007, joining shortly after the launch of the first iPhone.
- She has held various roles in finance, mergers, and acquisitions, contributing to Apple’s business expansion.
- Her experience in both retail and corporate strategy makes her well-suited for this new leadership position.
A Potential Successor for Deirdre O’Brien?
According to sources, Apple considers Trigub a strong candidate to eventually replace O’Brien, who has been with the company for over 30 years.
- This leadership transition follows Apple’s recent decision to replace Siri chief John Giannandrea with Mike Rockwell, the current VP of Vision Pro.
- These changes suggest Apple is actively preparing for future leadership shifts across key departments.
