Wavemaker India wins media mandate for Tata Consumer Products

The win comes at the back of a multi-agency pitch. Wavemaker's Bangalore, Mumbai, and Delhi offices will manage these businesses...

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Tata Consumer Products has awarded its consolidated media duties of media planning and buying for its India business to Wavemaker India.

Wavemaker India has been the media agency for the India packaged beverages division of TCP, which included Tata Tea and Tata Coffee Grand.

The agency will now also handle media for the consolidated India business, including brands like Tata Salt, Tata Sampann, Tata Soulful, Tata Fruski, and others. The win comes at the back of a multi-agency pitch. The businesses will be managed from Wavemaker’s Bangalore, Mumbai and Delhi offices.

Puneet Das, president, Tata Consumer Products, packaged beverages, India and South Asia, said, “We have been working with Wavemaker on the packaged beverage business and are now pleased to extend our partnership to the media mandate of TCP India packaged foods and packaged beverages.”.

We look forward to a continued strong partnership and unlocking synergies with the consolidation of the TCP India brands under Wavemaker India.”

Ajay Gupte, chief executive officer – South Asia, Wavemaker, said, “We are ecstatic to bag the consolidated mandate of Tata Consumer Products in India. To partner with one of the most trusted brands in the country is an honour and huge responsibility at the same time. We are glad to partner with TCP in their ambition to become a leading FMCG player in the country.”

M.K Machaiah (Mac), chief client officer and head – south, Wavemaker India, said, “We are delighted to be appointed by Tata Consumer Products as their media partners for India. I believe our positive provocative framework compliments the brand’s aggressive growth plans. With the help of our expertise across data, media, content, technology, we are confident of landing business goals for various brands of TCP.”

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