Manyavar, one of India’s leading ethnic clothing brands, recently released an advertisement featuring Bollywood actress Alia Bhatt, but it seems to have irritated many. A new commercial starring the actress takes the traditional Kanyadaan ritual and gives it a modern twist, but its mixed reception has become a hot topic on social media.
A few hearts were touched by the famous brand’s experiment to connect with today’s generation with their progressive thinking, but many condemned the advert’s anti-Hindu propaganda. Rather than focusing on the concept of redefining the Hindu wedding ritual ‘kanyadaan’ with ‘kanyamaan’, Alia in a beautiful bridal outfit shares the current views of a bride while challenging the conventional beliefs. However, it seems to have struck the wrong chord with a few.
Manyavar is continuously offending hindu feelings by there toxic propoganda.. Fyi its daan of surname not of girl. Who ever is still thinking of buying from this brand is doing a huge disrespect to hindu religion #Kanyamaan
— Manish (@manishk93843663) September 19, 2021
Woke feminism by drugwood to reform Hinduism. But total silence on cult of Halala, TTT, Polygamy, Iddat, Child marriage that views women as property@aliaa08 is probably inspired by her women-empowerment champ daddy to give gyan on Kanya ka Maanpic.twitter.com/HwDUuvHlmN
— Gems of Bollywood (@GemsOfBollywood) September 18, 2021
“Kanyadaan to kanyamaan because we are all sooo empowdered vroooo”
what a crazed world this is!
Pagleton ki kami nahin hai iss sansar mein
Ek dhoondho jhund ke jhund milenge https://t.co/pqnV44MsU2
— Anshika Shukla (@anshikashukla_) September 18, 2021
— Yo Yo Funny Singh 🇮🇳 (@moronhumor) September 18, 2021
Netizens praised the advert and praised the new progressive thinking it exemplifies. Some Twitter users have even praised #Kanyamaan as a modern way of life as well as expressed their support for the advertisement that aims to respect brides.
Indian women aced every field of life from technology, medicine, sports to politics ..
Thousands stories can showcase their achievements and inspire those who are struggling yet ..
But content creators believe that role reversal in Cadbury ad or Kanyamaan is real empowerment ..
— The Brain Doctor (@DNeurosx) September 19, 2021
— Tushna (@IAMTushna) September 17, 2021
The campaign against the Hindu ritual of Kanyadaan has drawn sharp criticism on social media, with people incensed that time and again only Hindu customs and traditions are targetedhttps://t.co/wm6m2AX7Wu
— OpIndia.com (@OpIndia_com) September 20, 2021
Meanwhile, Cadbury had recently re-released its famous 90s Dairy Milk advert in which they swapped the gender roles and managed to hit the bull’s eye. Apart from hailing it as a masterstroke, millennials and Gen Z alike praised the company for coming out with such a brilliant concept.