Manyavar Advert Gives Modern Spin To Kanyadaan Ritual: Twitter Divided

Alia Bhatt's new Manyavar ad is met with mixed reactions from the internet.

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Manyavar, one of India’s leading ethnic clothing brands, recently released an advertisement featuring Bollywood actress Alia Bhatt, but it seems to have irritated many. A new commercial starring the actress takes the traditional Kanyadaan ritual and gives it a modern twist, but its mixed reception has become a hot topic on social media.

A few hearts were touched by the famous brand’s experiment to connect with today’s generation with their progressive thinking, but many condemned the advert’s anti-Hindu propaganda. Rather than focusing on the concept of redefining the Hindu wedding ritual ‘kanyadaan’ with ‘kanyamaan’, Alia in a beautiful bridal outfit shares the current views of a bride while challenging the conventional beliefs. However, it seems to have struck the wrong chord with a few.

Netizens praised the advert and praised the new progressive thinking it exemplifies. Some Twitter users have even praised #Kanyamaan as a modern way of life as well as expressed their support for the advertisement that aims to respect brides.

Meanwhile, Cadbury had recently re-released its famous 90s Dairy Milk advert in which they swapped the gender roles and managed to hit the bull’s eye. Apart from hailing it as a masterstroke, millennials and Gen Z alike praised the company for coming out with such a brilliant concept.

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