Annual skills competition pushes Samsung’s top American techs to deliver better, faster, and more customer-focused service
Investing in Excellence Through Competition
Samsung is committed to delivering top-tier after-sales service, and one of the ways it ensures this is through its National Skills and Repair Competition. This annual event brings together the best Samsung technicians from across the U.S., allowing them to compete, learn, and raise the bar for customer care and repair expertise.
Building the Backbone of Samsung Care
Now in its seventh year for consumer electronics and fifth year for mobile repair, the competition is a cornerstone of Samsung’s Care program.
- It focuses on both technical proficiency and soft skills, key elements in delivering a complete customer experience.
- Technicians are tested in realistic service scenarios that reflect what they would encounter in customers’ homes or service centers.
Real-World Challenges for Real-World Readiness
At the Technical Training Center in New Jersey, 10 finalists competed in the consumer electronics category, tackling complex repairs on washing machines, refrigerators, and more.
- The challenges simulated on-site service visits, demanding quick diagnostics, precise part replacement, and customer interaction.
- Technicians were judged on accuracy, efficiency, and professionalism.
Meanwhile, 13 elite mobile repair experts gathered at Samsung’s Plano, Texas campus for the mobile division.
- These pros worked on smartphone diagnostics and repairs, evaluated on speed, accuracy, and repair quality.
Customer Satisfaction Reflects the Results
This ongoing focus on technician training and evaluation isn’t just for show—it’s paying off.
- Samsung topped the 2025 American Customer Satisfaction Index (ACSI) in categories like TV and home appliance service experience.
- It also ranked number one for the ease of arranging service, a testament to how technician performance translates directly into customer confidence.
Why This Matters for Customers
Samsung’s technician competitions help ensure that:
- Devices are repaired quickly and correctly the first time
- Technicians are prepared for real customer interactions
- Customer satisfaction remains consistently high across the U.S.
By pushing its best technicians to go beyond the basics, Samsung builds a more reliable and responsive service network—something customers feel with every visit or call.
