When it comes to learning about people who rule the fashion scape in India, the answer is undoubtedly celebrities. Their reach is widespread and their influence – is undeniable. They are early adopters of trends, in some cases, even purveyors of them. Their fashion doesn’t waste any time in trickling down and becoming a mainstay in the wardrobes of their millions of followers, who have come to find their sartorial identity inspired by what’s visible in Instagram’s little matrices. And a celebrity who has been on the radar of us fashion watchers and otherwise is Alia Bhatt, whose pregnancy looks are setting the fashion precedent for women – pregnant or otherwise.
While promoting her new movie, Darlings, Alia Bhatt was seen in a pair of tattered denim pants and a white shirt, doing two things for our wardrobes: 1. Bringing back the ripped denim style from the early aughts 2. Wearing it with a white shirt and restoring our faith in the power of the simple classic. She paired the look with the Devon Chunky Heeled Sandals, a signature style from the Italian fashion brand, The Attico, and finished the look with a pair of simple textured hoops from Lune.
The denim, from HUEMN, is from the brand’s Boat X Huemn collection showcased at the FDCI X Lakme Fashion Week earlier this year where it was showcased along with the their asymmetric bralette top — a sharp departure from how it was seen on the actor who injected the street-inspired look with her signature femininity. But Pranav Kirti Misra, founder, HUEMN, welcomes the actor’s take on his 1000 panel distressed denim that was designed in line with his brand’s edgy aesthetics. “I see this as a collaboration of different creative forces,” he says, talking about Alia’s final look that encapsulates the brand’s philosophy which is open to interpretation of its wearer.
“These women are leaders of today,” says Pranav about a legion of Bollywood women who are incorporating HUEMN’s outfits into their wardrobe. “They have a certain voice which is very powerful and when that translates into something like clothing, it leads their audiences to make better, homegrown choices.”
For Pranav, HUEMN has always been a collaborative platform that uses its clothes to reflect on society. “Fashion, by nature, is a torchbearer of what is going to be happening tomorrow,” he stresses. “If you have to lead the community, you cannot be designing for today. You need to have one foot in the future. But to stay ahead of the curve, you have to make sure that you have the right balance of ingredients — which is giving people 70% familiarity and 30% newness,” an approach he took for elevating a garment as ubiquitous as denim when he patched denim together to bring new texture and grunge to the garment.
Alia is pushing the envelope by stepping out of her comfort zone by experimenting with her style during pregnancy. A 30-year-old woman on the cusp of motherhood, her style evolution is almost symbolic of her own transition.